Mother Dairy Safal Franchise Cost in 2025 – Profit & Process

Have you ever passed by a busy Mother Dairy Safal franchise store, with its fresh and colourful vegetables and wondered what it is like to have your own? Safal franchise is not just any other business, but an opportunity to associate with a name that millions of people trust each and every day, to many aspiring entrepreneurs in India. This article will be your friendly companion to the exploration of this very opportunity.

Mother Dairy is a household name synonymous with quality, and a behemoth in the Indian food industry with a projected turnover to exceed 15000 crore in the 2023-24 financial year. One of the pillars to this success is its fruit and vegetable arm, Safal. Having more than 400 stores across Delhi-NCR alone, Safal has a huge following and is an essential part of the community.

The strength of the brand is that it has a direct contact with more than 1.5 lakh farmers and provides consumers with fresh and high-quality produce and the farming community with fair prices. The potential to grow is huge as Mother Dairy is planning to invest more than 600 crore in new processing plants and extending this network. So, what does it mean to become a part of this fantastic trip?

A Glimpse into the World of Mother Dairy and Safal

Mother dairy is an Indian brand and it is all about trust and quality. It is owned by the National Dairy Development Board (NDDB). It has been selling milk and dairy products to people over the years. Mother Dairy now desires the same amount of trust in the fruits and vegetables market, thus it has launched Safal.

Safal is a Hindi word that translates into the English word successful. It is a giant fruit and vegetable retail chain in India. It has a very straightforward mission of providing high quality and fresh produce at reasonable prices and the farmers get good value for their labor.

This is a brief overview of the Safal journey and reach:

• A web of trust: Mother Dairy Safal franchise operates over 500 stores, primarily in Delhi-NCR, Bengaluru, and other big cities, and has a huge customer base.
• Farmer-first strategy: Most of the produce in Safal is directly sourced by the farmers, eliminating the middlemen and increasing the incomes of the agricultural community.
• Quality guarantee: With the emphasis on hygiene and quality control, Safal has emerged as the preferred destination of families seeking fresh and safe products.
• Expanding its wings: Mother Dairy is still in the process of expanding the Safal network and has intentions of investing heavily in new processing plants and outlets all over the country. Mother Dairy has recently announced that it will spend approximately 600 crores in establishing new fruit and vegetable processing plants.

Growth Potential of the Processed Food Market in India

The Indian market of processed food is rapidly expanding. There are a number of factors that are fuelling this growth.

Market size and projections:

• PHDCCI states that the Indian food processing industry will exceed the market size by more than twofold, to USD 700 billion in 2030, as compared to USD 307 billion in 2023.  
• PHDCCI also expects further growth and states that the industry may touch USD 1,100 billion in 2035, USD 1,500 billion in 2040, and USD 2,150 billion in 2047.  
• In general, the domestic food market in India will increase by nearly 47 % between 2022 and 2027 and will be valued at $1,274 billion.

Important growth drivers:  

• Urbanization and bustling lifestyles: Increasing urban population migration, and busier working hours drive the need for ready to eat (RTE) and packaged foods.  
• Increasing disposable incomes: The increasing middle classes have more money to spend on processed and value added food products. 
• Health and wellness orientation: With more people becoming aware, there will be more demand of organic, fortified, low-calorie and natural processed foods.  
• Branded/packaged goods preference: Post-pandemic, the consumers in both rural and urban regions are showing an increased preference towards hygienic, packaged, and branded goods over loose produce.  
• Experimentation:  A huge youthful population would be more willing to experiment with new tastes, international cuisine and new processed food products.

What is Safal?

Safal is likely to be a neighbourhood farmer market that you can rely on. It retails a large selection of fresh fruits and vegetables that are responsibly sourced and delivered with a guarantee of quality. Safal is more than a vegetable shop. Mother Dairy products such as milk, curd, paneer and even grocery items are also available in many outlets making it a convenient place to shop for daily needs.

Why Choose a Safal Franchise?

Deciding to become an entrepreneur is a significant move, and the reason counts. This is why a Mother Diary Safal franchise might be the right step to take:

• A Brand That Sells Itself: Mother Dairy Safal franchise is a household name. You will not have to invest all your money in marketing to persuade people of the quality of your products. The legacy of trust of the brand does half of the job.
• A Heart Business: As a Business in a Safal outlet, you are not only making a living; you are also making a difference to the system that is benefiting the farmers and the consumers. It is a socially-conscious business model.
• Recession-Proof: The demand for things that are needed daily such as fruits and vegetables is timeless. No matter what the economic situation is, people will always have to purchase food, which means that your store will have constant clients.
• Low Investment, Good Returns: The initial investment required to start a Safal franchise is comparatively low than many other franchise opportunities, hence making it affordable to a larger number of entrepreneurs. The healthy ROI prospects are also rather appealing.

The Mother Dairy Safal Franchise Business Model

The Mother Dairy Safal franchise model benefits the company and the franchisee. This is what each of the parties does:

• The role of franchisee: A franchisee operates the Safal outlet on a daily basis. This will entail recruiting and managing employees, providing the best customer service, and maintaining the shop tidy and presentable.
• The role of Mother Dairy: Mother Dairy provides all the requirements of the outlet: physical location (store or booth), storage and branding materials. They also ship all the products that are sold in the shop.
• The mechanics of the money: A franchisee gets a commission on the sales done but this varies with the product. Fresh fruits and vegetables have the highest commission and others have low commissions.

Safal is only one of the franchising opportunities of Mother Dairy. Both of the options have their level of investment and characteristics:

• Milk booth: The miniature format (approximately 80-120 square feet) that sells primarily milk and primary dairy products.
• Safal store: Focuses on fresh fruits, vegetables, pulses and some Mother Dairy dairy or frozen products. It requires more room than a milk booth, say 250 to 400 square feet.
• Full retail outlet: The biggest format (approximately 400-600 square feet) which stocks all Mother Dairy products (milk, ice cream, frozen food, ghee, oils) along with the fresh produce of Safal. These stores act as a convenience grocery store of the neighborhood.

How Much Does a Safal Franchise Cost in India?

One of the least expensive outlet based businesses is Safal. It will cost you as much as you open where you want and how large your shop will be, but here is a simple list.

• Franchise fee: 50,000. This is the fee that you pay to acquire the license that is not refundable.
• Security deposit: You pay Mother Dairy a refundable amount of 1,00,000.
• Working capital: You should have sufficient funds to pay initial few expenses, such as salaries of staff, rent, supplies etc. Give 1,00,000 to 2,00,000.
• Shop installation: Mother Dairy will provide the primary building, but you may require additional paraphernalia or interior decoration. This may be between 2,00,000 and 5,00,000.

Overall price: Approximately around 5 lakhs to 10 lakhs.

Area Requirement & Location Guidance

A retail store must have the appropriate location. A Mother Dairy Safal franchise store is most effective in a place where there is a lot of foot traffic and which is accessible to people. The most important facts are as follows:

• Space: Safal recommends 300-500 square feet of a typical store. It should be located on the ground floor to avoid stairs climbing for the customers.
• Select a crowded place: Choose a location close to apartment buildings, crowded markets or on a central street where visibility is good. The greater the number of people who view your store the better.
• Mother Dairy assists: The company provides guidance and counseling in the selection of the location. Its staff visits every location and provides feedback prior to your signing a lease.

Step-by-Step Guide to Applying for a Safal Franchise

Want to start a Mother Dairy Safal outlet? It is easy to do the following:

• Study and Research the brand: Know the business model and be specific about the investment and commitment involved.
• Check the official site: Visit the Franchise or Business with us page.
• Complete the application form: You will come across a web form that will request your personal and professional information. Tell the truth and be precise.
• Screening and interview: In case your application is shortlisted, you will be meeting with the Mother Dairy team. Be enthusiastic about the business and enquire.
• Location approval: Once you pass the interview, the Mother Dairy team will assist you in selecting an appropriate location of your outlet.
• The franchise agreement: After the site is accepted, you will enter a franchise agreement with Mother Dairy. This is a legal document and it defines the conditions of the partnership. Before signing, always get a lawyer to go through it.
• Training and store set up: Once all the paper work is over, you will be trained thoroughly by the Mother Dairy team. This training will be on product knowledge, customer service and store set up.
• Grand Opening!: Last but not least, the most thrilling part. As soon as your shop is done and you have completed your training, you can have the grand opening of your own Mother Dairy Safal outlet.

How Safal Helps You Succeed

The major advantage of purchasing a franchise of Mother Dairy is that the company provides good support. This is what you are likely to get:

• Comprehensive training: You and your employees will be taught everything you require to operate the business successfully.
• Supply chain and logistics: The supply chain of Mother Dairy is well established such that it provides a regular and timely supply of fresh produce and other products to your outlet.
• Branding and marketing: You will also enjoy the national and regional marketing campaigns of the company. Mother Dairy also offers branding material to your store.
• Operational guidance: Mother Dairy will also provide you with a special team to assist you in inventory management and sales promotion.

Profit Margin & Return on Investment (ROI)

You should only be concerned with two numbers in business profit margin and return on investment.

• Profit Margin: Adequate profit margin is realized by Safal Franchisees. The margin on fresh produce is approximately 15-20 percent. In other Mother Dairy products, the margin is normally 5-10 percent.
• Return on Investment (ROI): You require a small initial outlay and a stable income to maintain the payback low. A majority of the Safal franchises are profitable in 18 to 24 months. The speed at which you will realize this payback is based on the location of your store, the manner in which you operate it, and how diligently you are in the business.

Pros & Cons of a Safal Franchise

Safal franchise is a form of small business that belongs to another person and you are allowed to operate it. This starting a franchise has good and bad sides.

Pros

• You obtain a brand that is already established and a store that is already in place.
• Training and support is offered.
• An opportunity to have your own business and remain in touch with the central firm.
• Less risk as compared to starting a new business altogether.

Cons

• The franchise fee is expensive.
• You are subject to a rigid code.
• The profits can be smaller than when one owns an absolutely independent business.
• You can lose the brand in case you fail to meet the standards of the company.

Pros	Cons
Strong Brand Recognition: A trusted name.	Fixed Pricing: Limited control over pricing.
Steady Demand: Essential products.	Perishable Goods: Requires careful inventory.
Low Initial Investment: Accessible to many.	Long Working Hours: Retail demands time.
Comprehensive Support: Training and supply.	Competition: Other local vendors.
Socially Responsible Business: Farmer focus.	Adherence to Company Policies: Less autonomy.

Safal vs. Other Franchise Options: A Friendly Comparison

India retail market is brimming with franchise opportunities. What is the comparison of Safal with other big brands such as Reliance Fresh or More Retail?

Direct comparison is not the right fit, as every brand has its model. But these are some of the main points:

• Investment: A Mother Dairy Safal franchise typically requires a smaller amount of money compared to the bigger supermarket formats.
• Brand Focus: Fresh fruits and vegetables are the core competency of Safal and this is the area where it has developed a lot of trust. The products in larger supermarkets are numerous and this may be an advantage as well as a challenge.
• Target Audience: Safal stores are typically local stores that cater to everyday needs of the people living in the neighborhoods. The bigger the supermarket, the larger the area that is covered by the customers.
• Support: Safal franchisees enjoy greater specialised and on-the-ground support because of Mother Dairy connections with the farming community and its specialisation in a particular category of products.

In the end, what is the best option for you will rely on your budget, your business objectives, and the type of business you are most passionate to operate.

The Final Word: Is a Safal Franchise Your Path to Success?

It is not only a business, but also an opportunity to become a part of a long tradition of trust and quality by owning a Mother Dairy Safal franchise. It provides you with the opportunity to establish a company that can enable you to make good money and to enhance the welfare of your community.

The journey of a franchisee is no different to that of any entrepreneur: it may be a tough one. It requires hard labour, commitment and a sincere love to serve customers. However, with a powerful Mother Dairy brand and a profitable and socially responsible business model, a Safal franchise is literally a golden ticket to a successful and rewarding entrepreneurial adventure.

In case you want a business that is easy to comprehend, has a constant demand, and comes with the confidence of a renowned brand, then a Mother Dairy Safal franchise is definitely worth a thought.

Also Read: Chai Sutta Bar Franchise Cost

FAQs

Do I require previous retail experience to be a candidate for a Safal franchise?

No, you do not have to have experience in retail. Mother Dairy trains all its franchisees in order to acquire the skills they require.

Can I sell products which are not provided by Mother Dairy in my Safal outlet?

No. You should sell only those items that are provided by Mother Dairy in order to maintain the brand and its quality.

What is the duration of acquisition of a Safal franchise?

It can take several months, that is, the time you apply and when your store is open.

What occurs when the franchise contract expires?

It is usually an agreement of a fixed term. Thereafter, it may be renewed in case the company and the franchisee agree that the performance is as expected.