15 Best Email Marketing Tools for for 2024

Email marketing is among the most effective strategies in the line of digital marketing, mainly because it cannot be beaten on issues concerning return on investment and direct communication with your target audience. As much as content plays an important role in optimizing the email marketing campaign, good tools are ever more leading to today’s optimal dependency. Below are the top 15 email marketing tools available today that can help you decide on the best fit for your needs.

Why You Need an Email Marketing Tools

Email marketing cannot be conducted manually in current digital settings-it is close to impossible. The following explains why an email marketing tool is needed:

It helps to create automated email sequences. You save enough time and ensure that the target group is reached regularly.

High-class email marketing software provides for sophisticated personalization, meaning the content of emails can be tailored to individual recipients.

Know opens, click-throughs and other important metrics for best campaign improvements throughout eternity.

You can manage very granular and flexible email lists for highly targeted campaigns.

Most tools therefore ensure that your emails are well compliant with the regulations of GDPR and CAN-SPAM.

User interfaces are intuitive and multiple pre-designed templates ensure even a layman can quickly put together an attractive-looking email.

Most email marketing tools integrate with other software and create a workflow hassle-free.

Key Features to Look for in Email Marketing Tools

The following are the must-haves when you consider your email marketing tools.

The application should prove intuitive and user-friendly even for a novice to work with.

The email must look great on all devices: from desktop to mobile.

Helps one save time by providing a decent amount of customizable templates to make the emails look professional.

Helpful to compare the different elements of your emails with the intent to optimize their performance.

A very desirable feature is an advanced and complicated automation sequence based on subscriber behaviour.

Delivering the right message to the right people and segmenting lists based on several criteria is a rather advanced feature.

How to Choose the Best Email Marketing Tools

Here are a few things to consider in choosing the right email marketing tools:

Consider the size of your business, quantity of email volume and unique requirements.

Decide how much you can spend. Most email marketing software comes with tiered pricing based on features and list size.

If you are not very techie, you will also need to consider ease of use and quality customer support.

Align those features you wish to have with your marketing strategy and goals.

This product should integrate easily with your existing software ecosystem.

15 Best Email Marketing Tools

Here is the best email marketing tools list. To know more read the full article:

Best Email Marketing Tools for E-commerce Businesses

1. Klaviyo

Klaviyo is one of the best free email marketing tools specifically designed for e-commerce. It puts forth advanced functionalities of emailing and marketing that make buying decisions for customers way more targeted based on behavioural actions, purchase history, and browsing patterns. That is how Klaviyo empowers the business to respond to opportunities in real time because of its fluid integration with Shopify, WooCommerce, and other popular platforms, helping to craft personalized and timely email campaigns based on the accurate array of information. It comes with high-end automation capabilities complemented by drag-and-drop email builders.

Advanced Segmentation and Targeting Capabilities
Possibility to be integrated with E-commerce Platforms
Automated Email Flows
Drag-and-Drop Email Builder
Ability to Conduct A/B Testing

Customization offered by it is highly e-commerce-specific
Data analytics reporting capabilities are fantastic
Good quality customer support

Free plan for 250 contacts and 500 email sends, paid plans at $20/month for up to 500 contacts and based on subscriber numbers

www.klaviyo.com

2. Omnisend

Omnisend is an omnichannel marketing automation particularly built to be all about e-commerce. Unique for its integration of the method of combining free email marketing tools with the rest of the channels like SMS, web push notification, and social media advertising, marketers are enabled to deliver seamless customer journeys across touchpoints.

All these workflows have good and strong points pre-designed for common e-commerce situations like cart abandonment, welcome series, and follow-ups after purchase. The clean interface and robust segmentation tools make this platform the ultimate option for both small and large e-commerce operations in terms of maximizing output from marketing efforts.

Omnichannel Marketing Automation
Pre-built e-commerce workflows
Product picker for easy product show-casing
Advanced Customer Segmentation
Sales tracking and attribution

Works great with all the best e-commerce platforms.
User-friendly interface: Drag-and-drop editor
Reporting and analytics

Omnisend has a free plan which includes basic features. Its paid plans begin at $16/month for Standard and $59/month for the Pro-plan, with costs depending upon the number of contacts.

www.omnisend.com

3. Drip

Drip is an e-commerce CRM system and email marketing software tailored to provide customized customer experiences. It does an excellent job at delivering deep, tactical insight into the behaviour and preferences of customers and subsequently creating highly targeted campaigns by marketers through email communications.

In one word, Drip gives importance to tracking metrics of interactions with the customers when transitioning through various touch points suas, email communications, website visits, and purchase history. This holistic view enables firms to craft bespoke marketing strategies for each customer.

E-commerce CRM functionality
Behavior-activated workflow automation
Visual campaign developer
Multi-channel marketing capability
Deep e-commerce integration

Customer data management is very powerful
Tremendously intuitive visual designer for workflows
Excellent segmentation options

Drip charges begin at $19 monthly up to 500 subscribers and add more contacts depending on your contact list. They offer customized pricing for larger businesses.

www.drip.com

Best Email Marketing Tools for Segmentation

4. Mailchimp

Mailchimp has grown from just one of the free email marketing tools into a full all-in-one marketing platform. It will enable businesses to divide their audience segmentation easily and target their audience precisely. With an intuitive interface and a feature set as vast as its clientele, Mailchimp can be used by businesses of any size. Its great strength is the high personalisation and customized campaign creation through subscriber data, behaviour, and preferences.

Mailchimp gives marketers an expansive library of templates combined with a user-friendly drag-and-drop editor along with powerful email automation automation tools thus enabling marketers to create an engaging email campaign that performs and delivers action.

Advanced Audience Segmentation
Tools for A/B Testing and Optimization
Behavioural targeting automation
Landing page builder
In-depth analytics and reporting

Best for new users
Integration-friendly to a very high degree
Growth-friendly for businesses

Mailchimp offers free for 2,000 contacts. Paid plans start from $11/month with the Essentials plan, all contacting-dependent, and depending on the feature.

www.mailchimp.com

5. ActiveCampaign

Active Campaign is one of the best email marketing tools and email marketing automation tools, particularly a sophisticated one in segmentation possibilities. It is quite an excellent deal that ActiveCampaign offers combined functionality of email marketing, marketing automation, and CRM and therefore very ideal for businesses wishing to have the most targeted and personalized marketing campaigns.

ActiveCampaign’s strength lies in building the most complex and multi-step automation workflows entirely based on user behaviour, preferences, and interaction. Essentially, this will have the level of sophistication that will allow marketers to get the right message to the right person at the right time, thereby dramatically elevating engagement and conversion rates.

Advanced segmentation and targeting
Sophisticated automation builder
CRM and sales automation
Send-time optimization powered by machine learning
Conditional content in emails

Extremely flexible and customizable
Good automation capabilities
Excellent deliverability rates

The ActiveCampaign starts at $9.00 per month. Then the price depends on the number of contacts and the package chosen.

www.activecampaign.com

6. GetResponse

It comes with a powerful feature of segmentation capabilities and a range of marketing tools that could accommodate any type of business. The services cater from as basic as email campaigns to sophisticated automation marketing.

GetResponse therefore has a lot of strength in creating very targeted campaigns based on subscriber data, behavior, and engagement levels. But in fact, it’s an intuitive interface and strong toolset for segmentation which equips marketers to design personalized journeys for customers in nurturing leads and pushing conversions.

Advance list segmentation
Marketing automation workflows
Landing page and webinar functionalities
Conversion funnels
AI-powered subject line generator

Easy-to-use interface with drag-and-drop editor
Comprehensive marketing tool suite
Good deliverability rate.

Free plan for up to 500 contacts and paid plans from $15/month based on contact numbers and needed features.

www.getresponse.com

Best email marketing tools for growing businesses

7. Constant Contact

Constant Contact is another user-friendly email marketing tool that is designed based on the needs of small and growing businesses. It is easy to generate, send, and monitor e-mail campaigns without involving high technical expertise. Continuous Contact is easy, effective and easy for growing businesses to reach customers and produce results. The intuitive drag-and-drop editor of the platform coupled with its large library of templates makes it easy to create professional-looking emails that would resonate with their audience.

Drag-and-drop email editor
Template customization
List management and segmentation
Basic automation
Social media network integration

Friendly interface ideal for novices
Excellent customer support
Solid reports and analytics.

Core, priced at $20/month for up to 500 contacts. Prices go higher with contact numbers. There is a free trial that lasts for 60 days for new users.

www.constantcontact.com

8. Moosend

Moosend is a feature-rich email marketing service which is relatively budget-friendly and well-suited to companies of any size but is primarily aimed at companies of medium size or larger. It has a user-friendly interface along with powerful automation, and therefore, it is an ideal choice for marketers who are searching for a way to scale their email marketing.

The strength of Moosend lies in advanced features commonly associated with expensive platforms at an affordable price. Advanced options such as segmentation and personalization, along with its intuitive drag-and-drop editor, allow businesses to create targeted and engaging email campaigns.

Drag-and-drop email editor
Advanced segmentation and personalization
Automated workflows
Landing page creator
Real-time analytics and reporting

Pretty inexpensive for small businesses
Very user-friendly interface
Decent automation capabilities

Moosend offers a free plan for up to 1,000 subscribers. Paid plans begin with the Pro plan at $9 for the month and scale up depending on the number of subscribers.

www.moosend.com

9. MailerLite

MailerLite is a very cheap and user-friendly email marketing service, which has been of service to small-sized companies and startups. The bright interface is clean and intuitive design; therefore, it is accessible and easy to create an email campaign even for a beginner, but at the same time, the most advanced features are available for the most experienced marketers. Simple efficiency forms the core competency of MailerLite which enables the customer to quickly set up and launch effective email marketing campaigns.

Drag-and-drop editor
Responsive email templates
Basic automation workflows
Landing page and pop-up creators
A/B testing capabilities

Easy enough for beginners
Great price structure

Good deliverability rates

MailerLite Offers a free plan offering free e-mail to 1,000 subscribers and up to 12,000 e-mails in a month.
The paid plan starts at $10/month for 1,000 subscribers and the price scales with the number of subscribers.

https://www.mailerlite.com

Best Email Marketing Tool for Experienced Email Marketer

10. HubSpot

HubSpot is an all-in-one comprehensive inbound marketing, sales, and customer service platform that contains every component of effective email marketing. As it can fill all the needs of businesses in terms of size, its features best suit experienced email marketers who are looking for a robust, all-in-one marketing solution.

Its strength lies in the perfect integration that can be achieved with email marketing as well as other marketing, sales, and customer service functions, thereby enabling a broad outlook of the whole customer journey. This allows for advanced segmentation and personalization, as well as automation possibilities.

Advanced email personalization
Sophisticated marketing automation
CRM integration
A/B testing and analytics
Landing page and form builders

This is a holistic marketing solution tool that provides powerful automated workflow tools with extensive integration capabilities.

Its free version is too restrictive, and the Marketing Hub costs $45 per month with the entry-level plan, although this increases with features added on higher plans.

www.hubspot.com

11. ConvertKit

ConvertKit is an email marketing tool, perfect for the creator, the blogger, and the digital marketing pro. It is unbelievable in its combination of simplicity and power, an excellent solution for advanced email marketers who love a clean, focused interface that still doesn’t cut out any functionality.

It is this ease with which complex automation sequences can be created, thereby crafting highly personalized customer journeys, which makes the ConvertKit power player stand apart. Precise segmentation is promised through its tag-based subscriber system; with a visual automation builder, even the most complex of email flows are created quite effortlessly.

Visual automation builder
Tag-based subscriber management
Opt-in forms customizable
Landing page creator
Advanced reporting and analytics

User-friendly interface of super-user with high functionality
High deliverability
Emphasis on both big automation and big segmentation.

Ranges from $29 per month with 1,000 subscribers and goes beyond that number. An urban offer is for free up to 1,000 subscribers with limited functionalities.

www.convertkit.com

12. Benchmark Email

Benchmark Email is a flexible application that is apt for small, medium, and large businesses. The features it provides are good for all – even new users or advanced email marketers. This service stands out with an easy interface and a rich set of tools, letting marketers create, automate and optimize email campaigns.

Strength lies in the beauty of balance between ease of use and advanced functionality, bringing features like A/B testing, automation, and analytics, and enabling marketers to refine strategies over time and improve their campaigns.

Drag-and-drop editor
Responsive templates
Marketing automation workflows
A/B testing capabilities
Deep reporting and analytics

Good-looking UI with complex functionality
Extremely sleek and aesthetic
Good customer service

Benchmark Email features a free plan for 250 emails monthly. The paid plans begin from $13/month starting from the Pro plan. The pricing occurs based on contacts

www.benchmarkemail.com

Best AI Email Marketing Software

13. Brevo (formerly Sendinblue)

Brevo was previously known as Sendinblue but is an all-in-one, one of the email marketing tools in digital marketing. A software employing artificial intelligence to help improve your email marketing campaigns. Beyond the core functionalities associated with email marketing, it is equipped with abilities such as SMS marketing, chat, and CRM.

The artificial intelligence-based features are what make it truly shine, optimizing the times of sending, even predicting the engagement of emailing, and helping adjust content to fit these as well as other characteristics.

AI Enhanced Send Time Optimization
Predictive Contact Scoring

Dynamic Content Personalization
Advanced Segmentation and Targeting
Support Multi-Channel Marketing

All-inclusive marketing solution with AI enhancements
Reasonable pricing for such advanced features
Deliverability is a strong area of focus

Free plan available at no cost up to 300 emails/day. Paid plans start at $25/month Lite, and pricing is tiered by the number of emails sent plus tiered by the feature required.

www.brevo.com

14. Phrasee (now Jacquard)

Phrasee is a niche solution that uses AI for the crafting of the most effective subject lines, body copy, and calls-to-action to maximize open rates, click-through rates, and conversions. Unlike most email marketing tools, Phrasee applies deep-learning algorithms and natural language generation to craft and optimize marketing language unique to each brand’s audience.

At its core, what its platform does best is to generate and test thousands of variations of copy while learning and improving from performance data.

Artificial intelligence-powered subject line and copywriting
Brand voice modeling

Multi-variate testing at scale
Real-time performance optimization
The highest-rank ESP system

Raises your email performance in gross
The same brand voice follows in every mailing
Copies will be automatically written; hence, you save precious hours

Prices at Phrase vary based on every client’s individual needs and volume. Request a quote from their sales team.

www.jacquard.com

15. Seventh Sense

Seventh Sense is frequency management email optimization platform that aligns with the most popular email service providers as well as the marketing automation platforms in analyzing subscriber behaviour to determine when each recipient is most likely to open and act on an email.

The beauty of Seventh Sense is that it gives a great possibility of achieving extreme engagement rate improvement, because of the effectiveness of ensuring messages get to the inbox at the right time.

AI-driven send-time optimization
Frequency optimization
Engagement forecasting
Major ESP and MAP integrations
Detailed analytics and reporting

Massive increases in open and click-through rates are depicted
The risk related to email fatigue is reduced, and unsubscribes
It is relatively not hard to integrate with the tools already existing for email marketing

Seventh Sense offers customized pricing based on the size of your list and the features that you require. Use the quote option with their sales team.

www.theseventhsense.com

How the Best Email Marketing Tools Can Help Your Business Succeed

It remains at the top of the best means of reaching out to your audience in this day and age of digital marketing and is worth using again: the best email marketing tools can bring success to your business in the best way imaginable by:

Mailchimp and other email marketing software such as Active Campaign, offer excellent advanced segmentation features that allow you to send some very targeted emails to particular segments of your target audience.

HubSpot and Drip can offer fantastic automation abilities to use for creating complex, behaviour-driven sequences that nurture leads toward conversion without human intervention.

Klaviyo and Omnisend utilize customer data and so deliver pretty personalized content, enhancing relevance and driving a better conversion rate.

Features on tools like ConvertKit and GetResponse optimize the emails you send to make a bigger impression.

Full analytics available on platforms like Constant Contact and Moosend make clear what is working, what isn’t, and why, so you can continually optimize your approach to email marketing.

Current trend in email marketing

The usage of AI for personalizing email content is increasingly being done at the end of hyper-personalization.

More and more businesses are now making their emails interactive by placing polls and surveys directly inside emails, with clickable carousels, too -all of which are courtesy of new emerging tools from Mailchimp and Campaign Monitor.

Since dark mode usage is becoming so popular, email marketers focus on creating an email that would look great in both light and dark modes. Preview and testing for dark mode compatibility are incorporated within many email marketing tools.

Google’s AMP for Email allows for dynamic, interactive email experiences. Many advanced email marketing tools have begun to introduce AMP capabilities, bringing even more real-time and interactivity to emails.

As data breach concerns grow, including the need for GDPR and CCPA, email marketing tools are focusing more on adding more features related to compliance. Brands like Mailerlite and Constant Contact have native compliance checks and features for data management.

Conclusion

Today, email marketing tools range from immensely diverse and constantly changing-actually offering a solution for every business size and industry. From AI-powered platforms that optimize everything to do with your email campaigns, user-friendly tools, and even making email marketing accessible to those with no background or experience, there is a solution for every need and budget.

FAQs

Which is considered to be the best email marketing tool for small businesses?

Mailchimp and Constant Contact are still the go-to for small businesses.

Does AI have an impact on improving email marketing results?

Yes; anybody using AI-powered tools has boosted open rates and conversion rates achieved through optimized copy and send times.

Do free email marketing tools work?

Free plans from big providers like Mailchimp or Mailerlite are fine for tiny lists, but paid plans unlock all features and scale better.

What is the role of mobile optimization in an email marketing tool?

Very important, as more than 50% of all emails are opened on mobile.

15 Best Email Marketing Tools for for 2024

Why You Need an Email Marketing Tools

Key Features to Look for in Email Marketing Tools

How to Choose the Best Email Marketing Tools