10 Best AI Social Listening Tools | Smart Brand Monitoring

In this modern digitalized world, brands should be informed of what people are saying about them on the internet. There are millions of conversations going on on social media daily. These discussions have the potential to kill or make your business. That is the point where AI Listening Tools can be helpful. These intelligent applications observe, monitor, and comprehend what individuals describe about your brand all over the internet through artificial intelligence.

Imagine AI Listening Tools as your Internet ears. They hear the discussion on social media, news websites, blogs, and forums. They also allow you to know whether people like your brand, their issues, and the trends. The most enjoyable aspect is that these AI Social Listening Tools operate 24/7, thus you will not miss any crucial discussion about your business.

What are AI Social Listening Tools?

The AI Social Listening Tools are intelligent software programs that track and analyze your conversations about your brand, competitors, or industry found online, utilizing artificial intelligence to analyze them. These are the tools that will scour the internet and find the mentions of your brand name, products, or keywords that you are interested in. They gather this data on social media websites such as Facebook, Twitter, Instagram, YouTube, and even news websites, blogs, and review websites.

The AI tools refer to the fact that these tools are highly intelligent. They do not simply gather mentions, but perceive their meaning. When they discuss your brand, they can know whether the person is happy or angry. They can track trends, significant conversations, and even anticipate what could occur next. This is better than mere monitoring tools, which just tally mentions, and this is what makes AI Listening Tools much superior.

Key Features to Look for in AI Social Listening Tools

Among all the listening tools that exist on the market, there are specific features that make the most difference in the success of your business. 

• Real-time monitoring abilities: The highest-quality Listening Tools will give you an immediate notification when your brand is mentioned anywhere online.
• Sophisticated sentiment analysis: Seek AI Social Listening Tools that are sensitive enough to tell whether the mentions were positive, negative, or neutral in tone.
• Multi-platform coverage: Select Social Listening Tools that track social media, news websites, blogs, forums, and review sites.
• Easy-to-use dashboard: The most useful AI Listening Tools can take complicated data and simplify it using simple and visual data formats that can be easily comprehended by anyone.
• Custom reporting features: Quality Social Listening Tools allow you to build reports that prioritize the metrics that matter the most to your business.

Top 10 Best AI Social Listening Tools

1. Brand24

Among the most popular Social Listening Tools in the modern world is Brand24. It keeps track of the mentions in social media, news, blogs, videos, forums, podcasts, and review sites. The tool is an innovative tool with deep AI that offers you real-time access to brand references and insights. Brand24 is unique because it has a feature of AI Brand Assistant that integrates the knowledge of ChatGPT with the data from your monitoring. The platform has features of real-time alerts and detailed analytics, which assist businesses in gaining insight into their reputation online.

Key Features:

• The integration of the AI Brand Assistant.
• Real-time mention alerts
• Multi-platform coverage of monitoring.

Pros:

• Extremely convenient interface.
• Affordable pricing plans
• Quick setup process

Cons:

• Limited historical data
• Basic reporting features
• Fewer customization possibilities.

Best For: Beginners

Pricing: Starting at $99/month

Website: https://brand24.com 

2. Sprinklr

Sprinklr is an enterprise-level AI Social Listening Tool created to serve large organizations. It sorts through unstructured information and converts it into actionable insights,  processing more than 500 million conversations each day. Through integrating social listening with customer experience management, the platform is an all-encompassing solution for large brands. The AI technology of Sprinklr can recognize the trends, sentiment, and new topics in diverse languages and regions. The tool provides powerful analytics and reporting functions that assist businesses in making decisions based on data.

Key Features:

• An analytics platform of enterprise quality.
• Sentiment analysis, multi-language.
• High levels of integration.

Pros:

• Enterprise has powerful capabilities.
• Excellent customer support
• Full coverage of data.

Cons:

• Expensive pricing model
• Complex setup process
• Overwhelming for beginners

Best For: Enterprises

Pricing: Custom pricing (contact sales)

Website: https://sprinklr.com 

3. Hootsuite Insights

Hootsuite Insights is one of the most diverse AI Social Listening Tools, integrating the management of social media with the ability to listen to it with tremendous power. The platform relies on the Blue Silk AI technology of Talkwalker to offer the advanced features of social listening. It provides Quick Search, sentiment analysis, and image recognition functions. Hootsuite Insights tracks the billions of discussions that happen on social sites, news sites, blogs, and forums. The tool offers real-time alerts and full-fledged analytics dashboards. Competitor activity, industry trends, and brand mentions can be tracked in a single place by the user.

Key Features:

• Integration on social media.
• Blue Silk AI technology
• Image recognition functions.

Pros:

• All-in-one social solution
• Well-integrated characteristics.
• Reliable data accuracy

Cons:

• Higher pricing tiers
• Learning curve required
• Poor customization.

Best For: Agencies

Pricing: Starting at $149/month

Website: https://hootsuite.com 

Suggested Read: Top Social Media Customer Service Tools

4. Brandwatch

Another social intelligence tool that is considered to be one of the most accurate and insightful Social Listening Tools is Brandwatch. By analyzing discussions made on the internet, the platform identifies those in the millions and provides full brand intelligence and consumer intelligence. Brandwatch has sophisticated AI algorithms that read the context, sarcasm, and the implicit use of language in social media posts. The tool provides specific demographic and geographic information on your audience. It has capabilities of trend analysis, identification of influencers, and competitive intelligence.

Key Features:

• Complicated query construct system.
• Huge demographic studies.
• Advanced AI software.

Pros:

• Excellent data accuracy
• Good analytical skills.
• Strong enterprise features

Cons:

• Premium pricing structure
• Steep learning curve
• Complex interface design

Best For: Research

Pricing: Custom pricing (contact sales)

Website: https://brandwatch.com 

5. Meltwater

Meltwater is a social listening and monitoring product offering from an American media intelligence company that offers its products in a broad range. Being one of the trendy AI Social Listening Tools, it addresses an enormous number of social media, news, blogs, forums, podcasts, and broadcast media. The AI project developed by Meltwater is used for sentiment analysis and trend identification, and offers both large and small businesses recommendations for action. The platform includes the features of social listening, media monitoring, and identification of influencers.

Key Features:

• Global media monitoring
• Multi-language support capability.
• Broadcast media coverage

Pros:

• Extensive global coverage
• Professional support team
• Reliable data sources

Cons:

• Expensive pricing model
• Complex feature set
• Long contract terms

Best For: Global

Pricing: Custom pricing (contact sales) 

Website: https://meltwater.com 

6. Talkwalker

Talkwalker has a reputation for innovative AI applications and breadth of coverage, which makes it one of the most sophisticated AI Listening Tools. The platform tracks the discussions in social media, news, blogs, forums, and even TV, radio, and print media. The Blue Silk AI of Talkwalker provides image and video recognition that is the most advanced in the industry. Their tool will recognize logos, objects, and scenes within the visual content and provide the brand with a more in-depth understanding of how it is being represented online.

Key Features:

• Visual content recognition
• Crisis detection system
• Multi-language support feature.

Pros:

• Advanced AI capabilities
• Full media coverage.
• Excellent visual analytics

Cons:

• High pricing structure
• Complex setup process
• Requires training time

Best For: Visual

Pricing: Custom pricing (contact sales)

Website: https://talkwalker.com 

7. Mention

Mention is an easy-to-use tool where social listening can be availed to businesses regardless of their size. Being among the cheaper AI Social Listening Tools, it also offers the necessary monitoring features without being overly complex. Mention Tracks mention of the brand within social media, news, blogs, forums, and review sites. The tool provides real-time notification and sentiment analysis on a simple level to assist businesses in keeping track of their online reputation. The interface of Mention is clean and easy to use, so that a user with little experience can begin tracking their brand right now.

Key Features:

• Simple user interface
• Real-time alert system
• Cheap pricing system.

Pros:

• Low-cost products.
• Easy to use
• Quick setup process

Cons:

• Limited advanced features
• Simple analytics functions.
• Fewer data sources

Best For: Startups

Pricing: Starting at $29/month

Website: https://mention.com 

8. Keyhole

Keyhole is a hashtag and keyword monitoring tool, which is why it is one of the most narrowly focused AI Listening Tools to monitor a campaign as well as analyse trends. The platform offers real-time information and historical data that assist the marketer in gauging the campaign performance and sentiment of the audience. Keyhole provides a user-friendly interface that is easy to use and allows users to extract meaningful metrics and insights through automated reporting. It is a powerful tool to monitor social media campaigns and influencer partnerships, as well as events.

Key Features:

• Hashtag tracking.
• Monitoring of campaign performance.
• Automated reporting system

Pros:

• Campaign-focused features
• Dashboard design is user-friendly.
• Flexible pricing options

Cons:

• Limited data sources
• Basic sentiment analysis
• Narrow feature focus

Best For: Campaigns

Pricing: Starting at $79/month

Website: https://keyhole.co 

9. Awario

Awario is a social listening tool that provides a strong monitoring tool at an affordable price. Awario is one of the Social Listening Tools that offers the right mix of features and price. The platform will track brand mentions and other conversations in social media, news, blogs, forums, and on the web. Awario leverages AI to get sentiment analysis right and discover the influential users in your industry. The tool gives Boolean search options, enabling users to formulate specific monitoring queries.

Key Features:

• Boolean search facilities.
• System of identification of influencers.
• Favorable pricing scheme.

Pros:

• Good value pricing
• Comprehensive feature set
• Excellent customer support

Cons:

• Limited visual analytics
• Simple customization functions.
• Smaller data coverage

Best For: SMBs

Pricing: Starting at $29/month

Website: https://awario.com 

10. Emplifi

Previously called Emplifi, Socialbakers is an integrated social media management and analytics platform plus social listening. Being one of the more comprehensive AI Social Listening Tools, it offers end-to-end social media intelligence and management. The platform tracks any mention of the brand on all the prominent socials and gives comprehensive audience data. The AI technology that Emplifi has developed analyzes content performance, determines the best time to post, and provides suggestions on content strategy. The tool has an option for sophisticated competitor analysis and benchmarking of the industry. Emplifi has the ability to discover and manage influencers.

Key Features:

• It is the integration of social media management.
• Recommendations for content with the help of AI.
• In-depth competitive analysis.

Pros:

• All-in-one social solution
• Powerful analytic abilities.
• Robotic optimization capabilities.

Cons:

• Premium pricing levels
• Complex feature set
• Learning curve required

Best For: Marketing

Pricing: Custom pricing (contact sales)

Website: https://emplifi.io 

How to Choose the Right AI Social Listening Tools

When selecting the most appropriate Social Listening Tools to adopt in your business, there are a number of critical considerations that must be made.

• Enter your specific business needs: Consider the need to use basic monitoring or advanced analytics and choose AI Listening Tools that meet your requirements.
• Look at your financial means: AI Listening Tools are low-priced, the small business-friendly type, and also reach the enterprise level, offering custom pricing.
• Evaluate Data coverage requirements: Make sure to choose Listening Tools that track all the locations and places where your target audience lives.
• Test user interface and ease: The AI Listening Tools of the ideal must be well-designed and easy to use, even by the team members who are not technically proficient.
• Check integrations: Select Listening Tools that may integrate with your existing marketing and business software infrastructure.

Conclusion

Since then, Social Listening Tools have gained significance for businesses that want to get to know their customers and manage their reputation on the internet. They are dynamic tools that are powered by artificial intelligence and can be used to monitor, review, and provide insights into online conversations about your brand. Beginning with a basic monitoring tool that works well with startups and progressing to multi-purpose enterprise platforms, Listening Tools have options that fit businesses of any size and budget.

The 10 AI Social Listening Tools included in this guide are the most suitable ones that will be offered in 2025. Each of the tools has its own benefits, whether it is the ease of Brand24, the size of Sprinklr, or the affordability of Mention. The trick in this one is that you have to choose Listening Tools based on your business needs and budget, as well as technical needs.

Frequently Asked Questions

1. Why are AI Social Listening Tools different than standard monitoring tools?

Regular monitoring tools like Listening Tools look at conversations and count mentions, whereas artificial intelligence monitors the confrontations to determine the context, sentiment, and meaning. Listening Tools can read emotions and trends and recognize sarcasm, so they are far smarter and more business-friendly.

2. What is the budget that I should have for the AI Social Listening Tools?

The price of AI Social Listening Tools is different depending on what you need. Several options starting at about $29-99 per month can be effective for small businesses, and AI Listening Tools on the enterprise level with advanced features can cost several thousand dollars a month.

3. Are all social media platforms monitored by AI Social Listening Tools?

The majority of high-quality AI Social Listening Tools track such leading social networks as Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok, blogs, news outlets, and forums. Coverage is dependent on the tool, however, so make sure that you monitor the sites that are relevant to your business, and that the selected Social Listening Tools track them adequately.

4. To what extent is sentiment analysis an accurate tool of AI Social Listening?

The current AI Listening Tools have a sentiment analysis accuracy of up to 70-85 percent, and the highest-quality platforms demonstrate even slightly higher accuracy. These tools are getting more and more enhanced with AI technology. But, it is always a good habit to go through some critical mentions so that you can be sure that the conversations with a complex or nuanced meaning have been interpreted correctly.

5. Would I require technical skills to employ AI Social Listening Tools?

The majority of AI Social Listening Tools have user-friendly interfaces and are supposed to be used by non-technical people. Although certain complex tools, such as Brand24 and Mention, can be utilized by any person with a slight understanding of the computer. The majority of vendors also offer training materials and customer service to ensure that you begin with success.