10 Best Chatbot Builders for Marketers: Automate, Engage, Convert

Now that customer support of various businesses ensures excellent customer experience, it’s important to stay competitive. It’s possible with chatbots. They help you interact with users, provide around-the-clock assistance, recommend relevant products, and solve some basic problems without having to wait for a human agent. This is very important since this wait can take a lot of time, especially when agents have specific working times when they are available. With chatbots, you not only save your customers’ time but also boost their satisfaction and loyalty with your brand. 

However, choosing the right chatbot builder can become a challenge, especially when you don’t know where to look when doing it. Chatbot builder goes beyond simple automation. A good platform should combine multi-channel reach (like WhatsApp, Instagram, and web chat) with AI-powered responses, seamless handoff to human agents, and rich analytics that tie conversations directly to conversions. It allows marketers to seamlessly nurture leads, personalize campaigns, and measure ROI.

When you search for your perfect solution on Google, you can come across dozens of such services, but all of them can’t guarantee that your requirements are met. Everything depends on your business goals, budget, experience, and target audience. That’s why we’ve listed 10 best chatbot builders for businesses of different sizes, comparing their features, free plans, and pricing so you can find the solution that fits your strategy.

List of Top 10 Chatbot Builders for Marketers

1. SendPulse

SendPulse is a multichannel platform enabling your business to connect with customers using numerous platforms, including Instagram, WhatsApp, Facebook Messenger, and Telegram. It targets marketers who want to unify communications across chat, social, and messaging apps while integrating with email and broader campaign workflows. For example, an Instagram chatbot can answer FAQs about your products and services while collecting email addresses from your Instagram subscribers for future campaigns.

Key Features

SendPulse offers a broad range of features that are essential for seamless communication with your customers. These include Automation 360, human handoff, personalization, a comprehensive analytics dashboard, all the necessary integrations, and compliance. You can find more information about each of these features below. 

• Channels and automation: The platform supports website chat widgets, Instagram DMs, Facebook Messenger, WhatsApp Business API (official BSP), and SMS. Its drag-and-drop chatbot builder enables you to design multi-step journeys. With multilingual detection, your bots can adapt automatically to user languages.
• Human handoff and personalization: SendPulse includes a unified inbox for bot and human conversations with seamless handoff. Personalized flows can be tailored with brand voice, attributes, and segmentation. The service also supports appointment booking directly in chat, with routing rules for escalation.
• Analytics & Integrations: You can take advantage of campaign stats (open, click-through, conversion rates) and partial funnel analytics. Broadcast campaigns can be tracked. Besides, the platform integrates with external CRMs and tools for broader automation.
• Compliance: GDPR compliance is built in with consent capture, subscription management, and policy-aligned workflows. This means that you have a legal basis for contacting your subscribers. 

Pricing

The platform invites users to enjoy its free plan. It covers 3 chatbots, 500 subscribers, and up to 10,000 messages/month. If you want fewer limits, you can purchase a paid plan, which costs $8/month (billed annually) for unlimited chatbots, messages, and advanced features.

2. MobileMonkey (Customers.ai)

MobileMonkey, now rebranded as Customers.ai, is a cloud-based SaaS chatbot builder helping you ensure omnichannel lead generation and nurturing. The platform is a good solution for businesses striving to capture leads through Facebook, Instagram, SMS, and website chat, with strong tools for ad-driven funnels.

Key Features

The platform offers a wide range of features that are necessary for building proper chatbots. These are the main of them for you to consider.

• Channels and automation: The service provides website chat, Facebook Messenger, Instagram DMs, and SMS. Its automation is built around “Dialogues” (flows), Q&A triggers, drip campaigns, and comment auto-replies. Moreover, the platform also supports Messenger Ads and Click-to-WhatsApp style campaigns, so you can choose the channels that are most suitable for your target audience.
• Human handoff and personalization: Customers.ai offers a unified inbox for all bot interactions, ensuring that agents can connect to the conversation whenever it’s necessary. There are plenty of ways to trigger escalation. These include tags, business rules, or outside working hours. You can also customize dialogues to provide brand voice consistency.
• Analytics and integrations: The platform offers its users campaign-level analytics, funnel tracking, and performance metrics for broadcasts. It also seamlessly integrates with CRMs, email, and Zapier for better functionality. With broadcasts, browser notifications, and scheduled messaging, you can keep your customers engaged at different stages of their customer journey.
• Compliance: Customers.ai offers GDPR tools for consent gating and ensures compliance with Facebook and WhatsApp policies. Opt-in features such as “Comment Guards” capture subscriber permissions directly from social activity.

Pricing

The service has a free plan covering 1,000 messages/month, unlimited contact leads, unlimited Facebook Pages & website installs, and 1 user seat. Branding remains in the free tier. When it comes to paid plans, the price starts from $14.25/month (billed annually). Includes 2,000 messages/month, 2 users, and SMS tools. Higher tiers (Pro Unicorn, Team) expand send quotas, user seats, and page limits.

3. ManyChat

ManyChat is a leading no-code chatbot builder focused on marketing, sales, and customer engagement across social channels. The service is widely used among eCommerce brands, creators, and agencies that want to put conversations on Instagram, Facebook Messenger, WhatsApp, and SMS on autopilot.

Key Features

ManyChat’s chatbot builder is intuitive, allowing you to build bots without any knowledge of code. But there are a lot more features you should be aware of. You can check them out below.

• Channels and automation: ManyChat is an official partner for Instagram and WhatsApp, making it highly reliable for those ecosystems. It has a visual flow builder where you can create drip campaigns, automated responses, and interactive flows. Facebook Messenger remains a core strength, though it also supports SMS.
• Human handoff and personalization: The service offers a unified Live Chat inbox where agents can seamlessly take over from the bot. Flows can be personalized using attributes, tags, and conditions, allowing tailored user experiences. Moreover, you can create highly branded chatbot voices to fit your customer engagement strategy.
• Analytics and integrations: With ManyChat’s campaign dashboards, you can keep an eye on conversation engagement, opt-ins, conversions, and drop-offs. It also integrates with CRMs, email platforms, and Zapier, enabling easy alignment with broader marketing stacks. Appointment booking is supported through integrations, so you can seamlessly automate this process for your company.
• Compliance: GDPR compliance is built into the platform, and it ensures adherence to WhatsApp and Facebook policy rules for message windows and consent capture.

Pricing

ManyChat allows you to take advantage of the free plan, which includes 1,000 contacts, with access to Messenger, Instagram, WhatsApp, and SMS. Pro plans start at $15/month, scaling with the number of contacts. Paid tiers also unlock advanced automation, analytics, and expanded channel features.

4. TARS

TARS is a no-code chatbot platform enabling you to create both basic FAQ chatbots and complex conversational apps without any technical experience. It also offers a library of pre-built chatbot templates and lets you adapt them to your requirements using a drag-and-drop builder. Once the chatbot is ready, you can publish it either as a widget on your website, as a standalone page, or on WhatsApp.

Key Features

To build chatbots, you need specific features that we’ve listed below. You can check them out to understand whether the platform suits your purpose.

• Channels and automation: TARS specializes in website chatbots but also supports Facebook Messenger and WhatsApp engagement. Its user-friendly builder allows marketers to create conversational flows without coding knowledge. More recently, TARS introduced an AI-powered “Prime” mode for natural language understanding. It helps you create more human-like answers, making users feel like they are communicating with human agents. 
• Human handoff and personalization: A Live Chat Handover feature enables agents to step into conversations as needed, utilizing routing rules for smoother customer service. It means that your chatbot can manage routine tasks but route more serious issues to human agents to keep all customers satisfied. One more service’s advantage is its personalization feature. It is available through scripted dialogues and dynamic attributes that adjust messaging based on user behavior.
• Analytics and integrations: TARS offers a robust analytics dashboard that tracks unique visits, engagement, and conversions. Funnel visualization helps identify drop-off points. It also integrates with CRM systems and scheduling tools, enabling appointment booking directly within chat. So you don’t have to worry about the absence of certain integrations that will help you improve your chatbot.
• Compliance: The platform explicitly states compliance with GDPR and ensures alignment with WhatsApp and Messenger policies, making it a safe choice for regulated businesses. You keep your customer data safe and communication seamless. 

Pricing

The platform has a free plan, but it’s limited to 50 conversations/month. The pricing for paid plans starts at around $499/month for 500 conversations, advanced analytics, and integrations.

5. Outgrow

Outgrow is a cloud-based marketing solution prioritizing interactive content for lead generation and engagement. Instead of being a traditional chatbot builder, it specializes in experiences such as quizzes, calculators, polls, and assessments that function like conversational tools to drive conversions. It’s especially popular with marketers who want to capture leads through interactive journeys on their websites.

Key Features

Below you’ll find basic features Outgrow offers to businesses. They are essential for building quality chatbots that convert leads into customers. Let’s dive in.

• Channels and automation: Outgrow primarily supports website-embedded experiences. While it doesn’t natively integrate with Instagram, Messenger, or WhatsApp, its chat-like quizzes and calculators simulate conversational engagement to boost conversions.
• Human handoff and personalization: Unfortunately, Outgrow doesn’t offer native live chat or agent routing. Experiences are self-contained and automated, but you can always take advantage of personalization using branded design, dynamic text, and tailored question paths. They adapt based on users’ responses to make conversations more relevant and engaging.
• Analytics and integrations: With the platform’s built-in analytics, you can easily monitor engagement, completion rates, and conversion performance. When talking about integrations, it’s worth mentioning its ability to integrate with CRMs, email tools, and marketing automation platforms. It helps you sync captured leads. The service’s funnel analytics and attribution are focused on campaign-level results.
• Compliance: Outgrow includes GDPR compliance settings. It means that users can configure consent collection and ensure privacy-safe data capture.

Pricing

Although Outgrow doesn’t offer a free plan, it still provides a 14-day free trial so you can test the functionality before upgrading to a paid plan. After it expires, you’ll need to buy a paid plan. The cheapest one will cost you around $14/month (billed annually). Higher plans unlock advanced analytics, more templates, and greater customization.

6. Tidio

Tidio is a platform that will be a good choice for small and mid-sized businesses that want to improve customer service and boost sales through chatbots and live chat. It combines automated chatbots with real-time human support, making it well-suited for e-commerce stores and service providers. Its Lyro AI Agent helps you handle repetitive, time-consuming queries across chat, email, and social.

Key Features

By using a visual builder and pre-built tools, you can create and launch chatbots without coding knowledge. These platforms typically offer personalization, customer data collection, and workflow automation. Below, you’ll find core features that are a must in chatbot builders.

• Channels and automation: Tidio provides website chat widgets, Messenger, and email integrations. With the help of its intuitive chatbot builder, you can automate responses, collect leads, and guide visitors through sales funnels. Moreover, its AI-powered Lyro understands customer queries without pre-scripted flows and lets you provide relevant responses.
• Human handoff and personalization: The platform lets you connect your chatbot to live chat so that human agents can seamlessly manage all the difficult customer inquiries. They can access a shared inbox to find out pending customer problems. Tidio also supports visitor tracking, agent routing, and personalized greetings, allowing businesses to provide personalized experiences.
• Analytics and integrations: You can assess conversations, response times, and conversions using the service’s dashboard analytics. The tool integrates with popular platforms. They include CRMs, email marketing software, and eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
• Compliance: The platform provides users with GDPR-compliant tools, including opt-in forms and consent collection. This helps you protect your customer data and brand reputation.

Pricing

Instead of a free plan, Tidio provides new users with a 7-day free trial. After this period, you’ll have to buy a paid plan if it suits your business purpose. The starting price for a paid plan is $25/month for 100 Lyro AI Agent conversations.

7. Chatfuel

Chatfuel is a user-friendly platform primarily focused on marketing, lead generation, and customer engagement across Messenger, Instagram, and WhatsApp. It doesn’t require you to know the code because of its drag-and-drop chatbot builder. Chatfuel is widely used by brands and agencies to automate conversations, nurture leads, and handle routine customer support requests.

Key Features

Like other services mentioned above, this chatbot builder has some crucial features for you to consider. This is necessary for you to figure out which platform is the best for your business. You’ll find them below. 

• Channels and automation: Chatfuel supports Messenger, Instagram DM automation, and WhatsApp, making it strong for social-first strategies. With its chatbot builder, you can easily design automated responses, drip campaigns, and lead capture sequences without any experience or coding.
• Human handoff and personalization: Live Chat integration allows agents to jump into conversations when needed. With personalization being supported through user attributes, tags, and conditions, your business can send messages aligned with customer behavior and preferences.
• Analytics and integrations: Dashboards for campaign performance enable you to monitor key metrics for your business. They include open rates, CTR, and conversions. The platform also ensures all the needed integrations, like Shopify, Zapier, and other marketing tools, to connect chatbot data with sales and CRM pipelines.
• Compliance: Ensures GDPR compliance and aligns with Facebook and WhatsApp messaging rules, helping businesses stay policy-compliant. This makes sending messages worry-free.

Pricing

Although there’s no free plan available for Chatfuel customers, you can still take advantage of its free trial. If you are sure about choosing Chatfuel for reaching your business goals, the cheapest paid plan will cost you $24/month for 1,000 conversations for Facebook and $39/month for WhatsApp and Instagram.

8. Drift

Drift is a marketing and sales platform aimed at B2B companies and their growth. Unlike many consumer-focused chatbot builders, Drift emphasizes qualified lead generation, account-based marketing (ABM), and real-time sales conversations. The platform is a good solution for enterprises and SaaS businesses looking to accelerate pipelines through personalized engagement.

Key Features

Here are the features that are important for your business. You can review them and determine if this tool is perfect for your team.

• Channels and automation: Drift’s chatbots are mainly deployed on websites, with features like playbooks (pre-built conversational flows) to capture and qualify leads. Bots can route conversations based on visitor behavior, firmographic data, or intent.
• Human handoff and personalization: The platform strongly emphasizes human sales engagement. Bots hand off to sales reps seamlessly via live chat or video chat, with routing rules ensuring leads reach the right team member. The service also ensures personalization powered by integrations with CRMs and ABM tools, so bots adapt to known account data.
• Analytics and integrations: Drift offers users advanced analytics on conversations, pipeline acceleration, and ROI. It integrates with major CRMs like Salesforce, HubSpot, and Marketo, as well as marketing automation platforms, enabling a full view of the customer journey.
• Compliance: This marketing tool complies with GDPR and enterprise-grade security standards, making it suitable for organizations with strict data policies.

Pricing

Drift doesn’t provide a traditional free plan but offers demos and trials. Pricing is custom-quoted and starts at higher tiers than SMB-focused tools, with plans tailored for mid-market and enterprise businesses. Costs often scale based on team size and feature requirements.

9. Octane AI

Octane AI is a conversational commerce platform built specifically for eCommerce brands. It allows online stores to boost sales and customer engagement through personalized quizzes and messaging automation. Its strongest use cases are for Shopify and Shopify Plus merchants who want to gather zero-party data and drive higher conversion rates.

Key Features

The platform covers automation, human handoff, personalization, analytics, and compliance. You can find out more about each of these features below.

• Channels and automation: Octane AI ensures quiz-based experiences to gather customer preferences and recommend products. It integrates with Facebook Messenger and SMS to interact with customers across multiple channels, though the platform is best known for its Shopify-native quiz funnels.
• Human handoff and personalization: While Octane AI isn’t primarily a live chat tool, personalization is its core strength. Merchants can segment audiences based on quiz answers, shopping behaviors, and past interactions, then deliver tailored product recommendations.
• Analytics and integrations: It covers detailed analytics on quiz completion rates, opt-ins, and revenue attribution. Thanks to its deep integrations with Shopify and email marketing platforms like Klaviyo, your business can sync collected data directly into its marketing workflows.
• Compliance: Octane AI offers GDPR-compliant data collection and opt-in tools for Messenger and SMS, ensuring policy adherence for eCommerce merchants.

Pricing

Instead of a permanent free plan, a demo is available within Octane AI. Pricing for paid plans starts at around $50/month for 200 engagements.

10. Botsify

Botsify is a chatbot builder suitable for both small businesses and enterprises striving to automate customer support and engagement across multiple channels. The platform offers tools for building conversational flows and connecting bots with human agents when needed. With its help, you can seamlessly build AI-powered chatbots for Instagram, WhatsApp, and Telegram to personalize your responses, nurture leads, and manage complex requests.

Key Features

You can find Botsify’s key features below to make sure that the service is suitable for your business. 

• Channels and automation: Botsify supports website chat widgets, Facebook Messenger, WhatsApp (via partners), and SMS. Its no-code chatbot creator allows you to design rule-based or AI-powered bots to answer FAQs, gather customer data, and guide customers toward the desired action.
• Human handoff and personalization: Its live chat takeover feature enables your agents to step into conversations and efficiently solve customer problems without them getting disappointed. By using customer attributes and stored information, bots can personalize interactions with your customers and ensure that experiences with your brand have more context.
• Analytics and integrations: Conversation-level analytics lets you evaluate customer engagement and the number of conversions. All the essential integrations are present. Botsify integrates with CRMs, email platforms, and third-party tools via Zapier, supporting a connected marketing and sales stack.
• Compliance: Offers GDPR-compliant features and ensures alignment with Facebook and WhatsApp messaging policies.

Pricing

The service doesn’t provide a free plan, but you can always enjoy its 14-day free trial. Paid plans start at around $16/month for 1,000 messages.

Wrapping Up

In times when every day they improve their customer service, chatbots are a must for providing fast responses to routine questions from potential customers, solving their problems, nurturing leads, and converting them into customers. These tools not only help you run communication with your customers on autopilot but also personalize customer journeys, build trusting relationships with your audience, and encourage loyalty.

Choosing the right platform can be a difficult task, especially for those with no prior experience, and dozens of services available on Google search results. Each of the platforms reviewed has its own strengths, whether in social media automation, e-commerce personalization, or enterprise sales support. You’ll definitely find something proper for your business. Pay attention to intuitive design, pricing, and features before selecting that one perfect solution for your team. 

If you strive to find a balance of usability, price, and robust features, SendPulse is an excellent multichannel platform — but of course, your choice depends on your primary goals, target audience, and budget limitations. Hope that our list of services will come in handy.