Top 10 Market Research Companies in Pune

Every business wants to grow, but making the right decisions is not always easy. Before launching a new product, entering a new market, or even improving an existing service, you need to know what people really think and what the market actually looks like. That’s where market research companies play an important role. They collect information, study trends, and give businesses the kind of insights that help in reducing risks and making smarter choices.

There are many types of research firms, some are global names known for their detailed reports, while others are smaller agencies that focus on quick and affordable studies. The right company for you depends on your goals, your budget, and the level of detail you need.

In this blog, we’ve put together a list of trusted Market Research Companies in Pune. Each one offers something different, from large-scale surveys and brand tracking to niche studies and AI-powered analytics. This will help you compare options and choose a research partner that best supports your business journey.

Why Market Research Matters

Market research is not only about collecting data, it’s about understanding your customers, competitors, and the overall market environment. Without research, businesses are forced to rely on assumptions, which often leads to costly mistakes. Good research can help you:

• Identify what customers actually need and expect
• Spot new market opportunities before competitors
• Test new product ideas before investing heavily
• Understand pricing, demand, and consumer behavior
• Reduce risks and make informed decisions backed by data

In simple words, market research is like a roadmap for businesses. It gives clarity, reduces guesswork, and helps you move in the right direction with confidence.

List of 15 Best Market Research Companies You Can Work With

1. Market Xcel Data Matrix

Website: www.market-xcel.com

Market Xcel is one of India’s largest full-service market research companies with a strong network across major cities, including Pune. Established with the goal of offering actionable insights, the firm combines both traditional research and technology-driven analytics. They are widely trusted for their ability to manage large-scale, multi-city studies with precision and reliability.

Market Xcel also leverages advanced digital tools such as dashboards and AI-led analytics to make data easier to interpret. With their strong field teams and in-house experts, they deliver projects across categories ranging from FMCG Companies to Finance Companies. Their reputation for quality control and consistency makes them a go-to research partner in India.

Services Offered:

• Quantitative & qualitative market research
• Retail measurement and audits
• Consumer panels and tracking studies
• Customer experience and satisfaction surveys
• Data analytics and dashboards

Why Choose Them:

• Reliable for large-scale projects requiring consistent execution across multiple regions, including Pune.

Best For:

• FMCG, retail, telecom, and financial service companies.

2. Introspective Market Research (IMR)

Website: www.introspectivemarketresearch.com

Headquartered in Pune, Introspective Market Research (IMR) is a client-focused research company that delivers custom insights tailored to business needs. The firm believes in building strategies based on deep consumer understanding rather than generic reports. Their expertise spans multiple industries, including healthcare, retail, technology, and services.

IMR’s Pune base allows them to combine strong local knowledge with a global outlook. They specialize in designing reports that help businesses identify market opportunities, evaluate risks, and forecast growth. With their agile approach, they are particularly well-suited for SMEs and startups seeking practical yet affordable insights.

Services Offered:

• Industry-specific market research reports
• Competitive benchmarking and competitor analysis
• Consumer surveys and segmentation
• Forecasting and trend analysis
• Customized business intelligence consulting

Why Choose Them:

• They combine local Pune expertise with global coverage, making them ideal for businesses seeking both depth and flexibility.

Best For:

• Startups, SMEs, and companies in healthcare, retail, and technology sectors.

3. Factly Media & Research

Website: www.factly.in

Factly Media & Research is a unique Pune-based market research company that blends data journalism with research consulting. They specialize in simplifying complex datasets and making public data accessible for businesses, NGOs, and policymakers. The company is recognized for its transparency and ethical data practices.

Factly excels at using data storytelling and visualization to make insights more engaging and easier to understand. Their focus on policy-driven research makes them a preferred choice for organizations working in governance, civic issues, and public data. By leveraging both primary and secondary data sources, Factly offers reliable and meaningful insights.

Services Offered:

• Public data research and analysis
• Policy and governance studies
• Data visualization and storytelling
• Custom research projects for NGOs and corporates
• Social impact and evaluation studies

Why Choose Them:

• Best for projects that require accuracy, public engagement, and evidence-based insights.

Best For:

• NGOs, government projects, policy-driven organizations, and civic-tech initiatives.

4. Nielsen India

Website: www.nielsen.com/in

Nielsen is one of the most recognized names in global market research and consumer insights. With a strong presence in India, they provide syndicated data, consumer panels, and retail audits across cities including Pune. Nielsen is often considered the gold standard in market measurement, particularly in FMCG and retail.

Their advanced tools and global expertise help companies understand consumer behavior in detail. Nielsen’s vast datasets make it easy to benchmark Pune-specific insights against national and international trends. Their services are especially useful for companies that need long-term, reliable tracking.

Services Offered:

• Retail measurement and syndicated panels
• Consumer behavior tracking
• Media and advertising research
• Advanced analytics and forecasting
• Brand health tracking

Why Choose Them:

• Trusted global methodologies with reliable syndicated data for benchmarking.

Best For:

• FMCG companies, retailers, and large advertisers.

5. Kantar IMRB

Website: www.kantar.com/inspiration

Kantar is a global leader in data, insights, and consulting with a long-standing presence in India through IMRB. Known for its in-depth research capabilities, Kantar offers solutions in advertising testing, brand equity measurement, and shopper insights. They provide advanced methodologies and predictive analytics, ensuring that businesses stay ahead of consumer trends.

Their Pune operations allow companies to access world-class expertise tailored to Indian markets. Kantar’s legacy in India makes it one of the most trusted agencies for research-led strategy. They are particularly valuable for brands looking to create long-term impact through evidence-based decisions.

Services Offered:

• Advertising and campaign testing
• Brand equity and tracking studies
• Shopper and retail research
• Segmentation and consumer profiling
• Innovation and product development research

Why Choose Them:

• Global expertise combined with Indian market specialization.

Best For:

• MNCs, large corporations, and agencies are focused on strategic brand growth.

6. TNS India

Website: www.tnsglobal.com

TNS India, now part of Kantar, has been a respected name in the research industry for decades. They are known for deep consumer insights and a consultative approach to solving business problems. TNS specializes in market segmentation, behavioral studies, and consumer journey mapping.

Their strength lies in combining global methodologies with local execution. In Pune, TNS has supported businesses across industries such as retail, technology, and FMCG. Despite being integrated with Kantar, the TNS brand continues to stand out as a mark of reliability and expertise.

Services Offered:

• Market segmentation studies
• Consumer journey analysis
• Behavioral research
• Customer loyalty and satisfaction research
• Strategic consulting

Why Choose Them:

• Trusted for consumer-driven strategies and behavior-based insights.

Best For:

• Companies looking for segmentation and deep consumer understanding.

7. Kognivera (KogniVera)

Website: www.kognivera.com

Kognivera is a modern analytics and research firm that merges AI and machine learning with traditional market research. Recently expanding its footprint in Pune, the company aims to deliver faster, more predictive insights. Their services go beyond data collection by focusing on predictive modeling, automation, and integration with real-time business dashboards.

Kognivera caters especially to technology-oriented businesses that demand innovation in research processes. Their expertise helps companies move from descriptive reports to future-focused insights. In a fast-growing city like Pune, Kognivera is aligned with the increasing demand for data-driven innovation.

Services Offered:

• AI-powered market analysis
• Predictive modeling and forecasting
• Automation of research processes
• Consumer analytics dashboards
• Machine learning integration

Why Choose Them:

• Best suited for businesses seeking AI-driven, real-time, and predictive research solutions.

Best For:

• Tech firms, SaaS companies, and analytics-driven organizations.

8. Ipsos India

Website: www.ipsos.com/en-in

Ipsos is a top global market research and consulting company with a strong Indian presence, including Pune projects. Known for its consumer-centric research, Ipsos specializes in brand strategy, advertising research, and public opinion polling. Their global methodologies and local execution make them a preferred choice for large corporations.

Services Offered:

• Brand and communication research
• Customer satisfaction and loyalty studies
• Public opinion and social research
• Innovation and product development insights
• Market segmentation

Why Choose Them:

• Trusted for global methodologies and evidence-based consumer insights.

Best For:

• Corporates, agencies, and public policy organizations.

9. Western Market Research

Website: http://westernmarketresearch.com

Western Market Research is another Pune-based firm that delivers affordable market research services. They specialize in consumer surveys, retail audits, and product testing. Western is known for its quick turnaround, which makes it popular among SMEs and regional businesses with urgent research needs.

Their team is adaptable and can handle projects ranging from small feasibility checks to mid-level consumer studies. Their focus on affordability makes research accessible for businesses that may not have large budgets. Western’s flexibility ensures clients get insights without unnecessary overhead costs.

Services Offered:

• Consumer opinion surveys
• Retail audits and field studies
• Quick feasibility research
• Secondary desk research
• Product testing and validation

Why Choose Them:

• Affordable, flexible, and ideal for quick research needs.

Best For:

• Local retailers, distributors, and SMEs in Pune.

10. Neo Market Research

Website: http://www.theneoresearch.com

Neo Market Research is a Pune-based agency specializing in healthcare and medical products research. Unlike generalist firms, Neo focuses heavily on the medical and pharmaceutical sectors. Their expertise includes product validation, healthcare consumer insights, and regulatory-compliant research practices.

They work closely with startups, medical device companies, and pharmaceutical firms to help validate market opportunities. Neo’s niche knowledge allows them to design research studies that are tailored for healthcare-specific challenges. Their focus on compliance and data accuracy makes them a reliable partner for medical research in Pune.

Services Offered:

• Healthcare and pharmaceutical research
• Product validation studies
• Patient and provider surveys
• Competitive intelligence
• Regulatory-compliant studies

Why Choose Them:

• Specialists in healthcare research with domain-specific knowledge.

Best For:

• Pharma companies, healthcare startups, and medical device manufacturers.

11. Mordor Intelligence

Website: www.mordorintelligence.com

Mordor Intelligence is a fast-growing research and consulting firm with an expanding presence in Pune. They focus on providing syndicated and custom reports that cover over 6,000 market segments globally. Their reports are widely used by businesses for strategic planning, investments, and risk analysis. Mordor’s reputation lies in their deep sectoral coverage and quick access to data-driven reports.

Services Offered:

• Syndicated research reports
• Custom market studies
• Competitive intelligence
• Market sizing and forecasting
• Risk and opportunity analysis

Why Choose Them:

• Affordable and quick access to a vast library of reports across industries.

Best For:

• Startups, SMEs, and investment firms.

12. Marketinsightsbiz

Website: www.marketinsights.biz

Marketinsightsbiz is a Pune-based firm specializing in syndicated and downloadable industry reports. They make market intelligence accessible to businesses that don’t want to invest in large-scale primary research. Their research spans multiple industries, including FMCG, healthcare, automotive, and technology. They are known for quick turnaround times and affordable access to data.

Marketinsightsbiz also provides custom studies when businesses need tailored reports. Their global database allows clients to benchmark Pune’s performance against international markets. For SMEs and consultants, they offer a convenient and cost-effective research option.

Services Offered:

• Syndicated industry reports
• Custom research studies
• Sector-specific analysis
• Market forecasting and trend insights
• Downloadable reports for quick access

Why Choose Them:

• Quick, affordable access to ready-made research reports.

Best For:

• SMEs, consultants, and educational institutions.

13. GlobalData Research

Website: www.globaldata.com

GlobalData is a global research and analytics provider with expertise in Pune through its India offices. They combine proprietary databases, expert analysis, and advanced analytics to deliver actionable insights. Their services are well-suited for businesses that require both global benchmarking and local market intelligence. GlobalData is particularly strong in healthcare, retail, and technology-driven research.

Services Offered:

• Proprietary data platforms
• Consumer behavior analysis
• Healthcare and pharma insights
• Retail and financial services research
• Consulting and strategic advisory

Why Choose Them:

• Global databases combined with local execution for data-rich insights.

Best For:

• MNCs, healthcare firms, and large consumer brands.

14. 6Wresearch

Website: www.6wresearch.com

6Wresearch is a leading Indian market intelligence and consulting firm with operations in Pune. Known for its detailed industry reports and forecasts, it covers a wide range of sectors including technology, energy, healthcare, and consumer goods. Their strength lies in providing forward-looking market projections supported by data-driven models. Businesses across India rely on their syndicated reports as well as customized consulting services.

Services Offered:

• Syndicated market reports
• Industry forecasting and trend analysis
• Competitive landscape research
• Customized consulting services
• Regional and global market insights

Why Choose Them:

• Ideal for companies looking for comprehensive forecasts and sector-specific reports.

Best For:

• Corporates, investors, and companies in energy, tech, and industrial sectors.

15. DataIntelo (and similar hybrid firms)

Website: www.dataintelo.com

DataIntelo, along with hybrid firms like Distinct Cloud Labs, represents the next generation of research agencies in Pune. They combine traditional research practices with data analytics and digital dashboards. Their syndicated reports cover multiple industries, while their custom studies provide tailored insights.

These firms are especially useful for companies looking to integrate insights with real-time data visualization. Their hybrid approach makes research results more accessible and actionable. For Pune’s growing tech ecosystem, such firms bridge the gap between research data and business intelligence.

Services Offered:

• Syndicated market reports
• Custom survey solutions
• Dashboard development for insights
• Data analytics and consulting
• Trend and forecasting studies

Why Choose Them:

• Technology-driven research for real-time business intelligence.

Best For:

• Tech firms, SaaS companies, and analytics-heavy organizations.

How to Choose the Right Market Research Company in Pune

1. Define your goals: Decide whether you need consumer surveys, policy research, brand tracking, or advanced analytics.
2. Check local vs national presence: Global players like Nielsen and Kantar are great for benchmarking, while local boutiques deliver fast, budget-friendly results.
3. Review past work: Ask for case studies or sample reports.
4. Budget considerations: Local firms are often cheaper, but global players offer scale and reliability.
5. Analytics depth: If you need predictive models or AI, choose firms like Kognivera or hybrid analytics providers.

Why Pune is a Growing Market Research Hub

• Thriving startup ecosystem — Many tech and SaaS startups demand user research.
• Healthcare & education hub — Both industries need continuous insights.
• Manufacturing & automotive base — Pune is a major auto and industrial hub, requiring regular B2B research.
• Corporate expansion — With global companies setting up offices in Pune, demand for insights is higher than ever.

Conclusion

From global leaders like Nielsen and Kantar to homegrown specialists like IMR and Chronicle, Pune offers a vibrant mix of research agencies. Choosing the right partner depends on your business objectives, budget, and whether you need syndicated national data or focused local insights.

If you’re a startup or SME, firms like Chronicle, Western, or Neo Market Research can provide affordable local studies. For large corporations and MNCs, Kantar, Nielsen, and Market Xcel remain top choices. And if you’re looking for advanced analytics or AI-driven solutions, Kognivera and similar tech firms bring innovation into research.

Final Tip: Always start with a clear research objective and request proposals from at least two or three firms before making your decision.

FAQs

Q1: Why is market research important?

A: It helps businesses understand customers, markets, and competitors before making key decisions.

Q2: Which market research companies are best for startups?

A: Smaller agencies like IMR, Chronicle, and Exltech are affordable and flexible for startups.

Q3: What services do market research companies provide?

A: Common services include surveys, competitor analysis, product testing, and customer studies.

Q4: How long does a typical research project take?

A: Small projects may take 1–2 weeks, while larger studies can take a few months.

Q5: How can I choose the right company?

A: Define your goals and budget, then match them with the company’s expertise and past work.