Our Review of Instantly’s Cold Email Outreach Suite
Instantly is one of the most prominent cold email outreach platforms in the industry, and is a name that constantly pops up around anyone even remotely interested in cold email outreach. There’s a lot of hype surrounding the service, but is any of it deserved? What does it really offer users that makes it such a forerunner for cold email outreach?
If you’ve found yourself asking these questions, then you’re in luck. This article breaks down the tools and features that Instantly has to offer in its cold email outreach suite across all parts of a campaign, from finding leads to managing return customers and beyond. You’ll get an overview of what makes the platform tick so that you can decide for yourself whether or not it’s worth the hype.
Suite Overview
As a sales engagement and lead intelligence platform, Instantly’s approach to cold email outreach is all-in-one. It gives users tools for the core cold email activities of finding appropriate leads and reaching out to them, but goes even further with tools and features for protecting sender reputation and guaranteeing deliverability, managing customer relations, and even providing some infrastructure for running your cold outreach at scale.
The rest of the article will go over each of these sections broadly to give you a proper understanding of what Instantly has to offer, starting with a look into the parts of the outreach suite that matter the most: the essentials.
Core Cold Email Outreach Features
Prospecting
While it covers a lot of ground with its features and offerings, the first and potentially most important thing that draws users to Instantly is Supersearch, its built-in lead prospecting suite. Boasting a massive B2B database with more than 450 million extensively verified leads, Supersearch allows users to use both standard, intuitive filters and more advanced, tech- and intent-based filters to find their ideal leads across industries and geographic locations.
In addition to Supersearch and its own built-in database, Instantly also allows users to prospect leads externally. This includes import compatibility with all major lead list formats and a powerful extra feature that monitors, catalogues, and converts website visitors into warm leads for your business or campaign.
Instantly Prospecting Feature Highlights
- Keyword search: Search for your preferences in plain language and get immediate, relevant results.
- Clone clients: Use existing clients and leads to create an ideal lead profile, and instantly find others that fit the bill.
- Waterfall enrichment: Leverage data from 7 trusted sources (and counting) to enrich leads with personalized information.
- Free company-only resolutions: Only pay for full B2B profiles and contact info when identifying website visitors, while getting names of companies identified without contact info on the house.
- Slack integration: Automatically push B2B web visitors to your team on Slack for quick and efficient outreach.
Outreach
Once you’ve gathered all the leads you need, Instantly lets you reach out to everyone at once with a single click, thanks to its extensive automation features. Instantly enables you to add an unlimited number of email accounts for outreach, and even offers done-for-you, high-quality US IP Google email accounts to get you started at any scale ASAP.
Most of Instantly’s best outreach features are AI-powered optimizations that drive more replies and simplify your workflow, especially when you’re reaching out at scale. Fortunately, these myriad features aren’t just left in the toolkit for you to blindly figure your way around.
AI Copilot
Instantly’s proprietary AI Copilot is the hidden ace of the platform’s cold email outreach suite. Working a lot like a cold email-specific version of ChatGPT, Copilot acts as a central hub for all Instantly’s powerful AI functions, including an AI content writer, spam checker, spintax generator, and more. But what really sets Copilot apart are its two core functions: Memory and Tasks.
Copilot Memory scans and analyzes your business from webpages, outreach materials, and more to build a complete picture of your goals and offerings, which it then leverages to personalize automated outreach for even more human-feeling, punchy email copy. With Copilot Tasks, users can set up automation for any recurring campaign task to run daily, weekly, or monthly. This takes Instantly’s already stress-free outreach execution to even higher levels.
Deliverability
With all these amazing features for finding leads, crafting the perfect outreach, and sending it at scale, it would be quite a shame if your emails didn’t get to your selected leads after all. Instantly thinks so too, and has a whole host of deliverability tools to ensure that you’re not filling up spam folders en masse.
The first prong of this is its multi-layer verification, which is already active on every lead in its own internal database. This proprietary process covers syntax and format checks, domain and MX records, SMTP mailbox testing, multiple risk screens, and more. Additionally, users can verify every lead and lead list added to a campaign, revalidate leads already in a campaign, and run checks again while using lead enrichment. This ensures you’re sending your outreach to real accounts, reducing bounces and protecting your sender reputation across current and future campaigns.
Instantly also has your back when it comes to your own email account, offering unlimited email warming before and during your campaign. With its slow ramp feature, Instantly can effectively simulate human-like activity on your accounts and scale over time, giving you the benefits of automated warming without the risk of being flagged by ISPs.
If that’s not enough, Instantly also offers unlimited, automated inbox placement testing to report on your deliverability and generate proactive insights conclusively.
CRM
To cap off its offerings, Instantly even gives users access to a full-fledged CRM platform, complete with all the bells and whistles a marketing and sales team could ever need. This includes a master inbox with unlimited seats to manage all your leads across accounts and even campaigns effectively. Instantly’s CRM even provides call and SMS features right in the browser interface, as well as AI integrations to prioritize leads and automate management.
Verdict
Looking at all the features it offers, it’s clear that Instantly lives up to the hype surrounding its cold email outreach suite. With sweeping automations and AI integration to help individual users and small teams reach scale, and strong industrial-grade features for even the most experienced agencies, Instantly is certainly worth consideration. If you’re looking to begin or scale your cold email outreach, get started with Instantly today.
