15 Best WhatsApp Marketing Software to Boost Your Sales

What makes WhatsApp such a powerful platform for modern businesses? The answer lies in its massive user base, instant communication, and ability to create highly personalised interactions. As brands shift toward faster, more direct customer engagement, WhatsApp marketing software has become essential for automating messages, sending bulk campaigns, managing customer support, and improving conversions. 

These tools help businesses handle large audiences, track performance, and deliver targeted promotions with ease. Whether you’re a small startup or a growing enterprise, choosing the right WhatsApp marketing tools can significantly boost your reach, efficiency, and overall marketing results.

In this blog, we will take a look at 15 Best WhatsApp Marketing Software.

What is WhatsApp Marketing Software and Why Do You Need It?

WhatsApp marketing software is a tool that helps businesses send automated messages, run campaigns, manage customer interactions, and track engagement directly on WhatsApp. 

It simplifies communication by enabling bulk messaging, chat automation, broadcasts, and personalized responses. This software enhances customer engagement and streamlines marketing tasks for better conversions.

Why Do You Need It?

• Automated Messaging: Automates repetitive tasks like greetings, reminders, and promotions, saving time while ensuring customers receive timely and consistent communication.
• Bulk Campaigns: Allows sending large-scale promotional or informational messages instantly, helping businesses reach wider audiences with minimal effort and maximum efficiency.
• Better Customer Engagement: Enhances interactions through personalised messages, quick replies, and instant support, improving overall customer satisfaction and brand loyalty significantly.
• Higher Conversion Rates: Delivers messages directly to customers’ WhatsApp, increasing visibility, engagement, and chances of converting leads into potential buyers faster.
• Centralised Communication: Keeps all chats, campaigns, and customer histories in one place, making it easier to track interactions and maintain smooth communication.
• Advanced Analytics: Provides insights like delivery rates, open rates, and customer responses to help optimise future campaigns and improve marketing performance.
• Cost-Effective Marketing: Offers affordable promotional methods with high engagement, reducing advertising expenses while still achieving strong customer reach and business growth.

Quick Comparison

Software	Pros	Cons
WATI	Offers a complete WhatsApp API setup with automation, chatbots, and team inbox ideal for scaling businesses.	Pricing can be high for small businesses or beginners.
AiSensy	Extremely user-friendly platform with plug-and-play automation and strong broadcast features.	Advanced analytics options are limited compared to enterprise tools.
Interakt	Affordable and offers excellent broadcast, CRM, and automation capabilities for SMEs.	Customization of chatbot flows is somewhat limited.
Zoko	Strong multi-agent support with exceptional ecommerce integrations for WhatsApp selling.	Pricing increases as your team size and features expand.
Respond.io	Centralizes customer communication across multiple channels with powerful automation.	Slight learning curve for new users due to its extensive features.
Twilio	Extremely flexible API for developers to build fully customized WhatsApp workflows.	Not ideal for non-technical users because it requires coding.
WebEngage	Enterprise-level engagement platform with advanced segmentation and omnichannel automation.	Expensive and better suited for large organizations.
SleekFlow	Strong multichannel integrations with advanced routing, automation, and unified inbox.	Setup can feel complex for beginners.
Whatsboost	Easy to use with fast broadcasting features ideal for small and mid-size businesses.	Fewer advanced automation capabilities than top-tier platforms.
BusinessOnBot	Great for ecommerce brands needing automated sales flows and conversational shopping tools.	Pricing may feel premium for early-stage businesses.
QuickReply.ai	Excellent WhatsApp ecommerce automation with abandoned-cart recovery and product recommendations.	Works best with Shopify; limited flexibility with other platforms.
Yalo	Strong AI-driven conversational commerce system used by enterprises worldwide.	Overkill for small businesses needing simple WhatsApp marketing tools.
Brevo	Good multichannel marketing suite with WhatsApp campaigns integrated into CRM workflows.	WhatsApp features are not as extensive as specialized platforms.
ManyChat	Excellent automation and chatbot builder with powerful flows for WhatsApp and social platforms.	Full WhatsApp capabilities require a paid WhatsApp API provider.
NovoChat	Great for multi-platform messaging and ecommerce broadcasts with an intuitive dashboard.	Limited advanced chatbot features compared to larger platforms.

List of 15 Best WhatsApp Marketing Software

1. WATI

WATI is a WhatsApp Business API platform, which provides no-code automation, team inbox, broadcast messaging, and chatbot workflows. It is aimed at small and midsize businesses and agencies that require organised customer support and marketing through WhatsApp. 

WATI is embedded in ecommerce systems and client relationship management systems, which allow organisations to provide order status updates, handle customer requests, and conduct bulk promotional activities. 

Its easy to use interface eases the management of WhatsApp to non-technical users hence befitting startups and companies expanding customer communication without in-house technical resources.

Website: https://www.wati.io/

Key Features:

• No-code automation builder for workflows, chatbots, broadcasts, and customer journeys.
• Shared team inbox with role-based access and internal notes for smooth collaboration.
• Strong WhatsApp Business API integration for notifications, support, and marketing.
• Ecommerce-friendly features like cart recovery, order updates, and product catalog sharing.
• Ideal for SMEs wanting scalable WhatsApp automation with minimal technical setup.

Pricing:

• Growth– ₹2499/month
• Pro– ₹5999/month
• Business– ₹16999/month

2. AiSensy

AiSensy is developed to serve D2C brands and SMEs seeking to execute broadcast campaigns, retargeting flows and WhatsApp marketing automation. It has bulk message scheduling, click-to-chat capabilities, pre-approved templates, and simple chatbot support. 

AiSensy will target brands that have limited technical expertise but require an effective customer outreach model with easy onboarding and a Spark-style interface. 

It works particularly well when promoting, creating leads, and reaching customers in bulk without the fancy staging. But its scope is more WhatsApp – not an omnichannel solution. 

Website: https://www.aisensy.com/

Key Features:

• Broadcast messaging with template approval and delivery analytics for targeted campaigns.
• Drag-and-drop automation for drip sequences, lead nurturing, and customer retention.
• Multichannel widget integration including click-to-WhatsApp for lead capture.
• Real-time dashboard with CTR, delivery stats, and performance insights.
• Ideal for D2C brands and coaches wanting powerful WhatsApp engagement tools.

Pricing:

• Free– 0
• Basic– ₹1500/month
• Pro– ₹3200/month
• Enterprise– Custom Pricing 

3. Interakt

Interakt provides an easy WhatsApp marketing software and CRM platform featuring a powerful brand ecosystem, enabling stores to manage sales, support, and marketing in a single interface.

It entails no-code chatbot/flow builder, catalog and checkout support, FB-Instagram ad-to-WhatsApp conversions and lead capture. Its low cost and e-commerce capabilities are popular among online small stores and D2C companies. 

Although it does not offer sophisticated analytics and multi-channel growth, its simplicity to deploy and emphasis on commerce processes make it best suited to ecommerce and small retail businesses.

Website: https://www.interakt.shop/

Key Features:

• Shared team inbox to manage customer chats, tickets, and queries from one dashboard.
• Automation for cart recovery, order updates, and customer re-engagement flows.
• Ecommerce-ready tools including catalog, reminders, and COD confirmation messages.
• Integrates with Shopify, WooCommerce, and Facebook Ads for seamless workflows.
• Ideal for small ecommerce businesses seeking an affordable WhatsApp CRM.

Pricing:

• Starter– ₹999/mo
• Growth– ₹2,799/mo
• Advance– ₹3,799/mo
• Enterprise– Custom Pricing 

4. Zoko

Zoko is a WhatsApp-first application that is specifically designed to fit ecommerce stores, particularly those on Shopify. 

It integrates marketing, customer support tool, update of orders, cart reminders, and catalog sharing into a single tool. Zoko simplifies order confirmation, shipment updates, and marketing broadcast channels – turning WhatsApp into a complete sales and support channel. 

To the online stores interested in increased engagement and conversions without using several tools, Zoko has a clean and all-in-one experience. It suits well with retailers who wish to deeply integrate WhatsApp with their sales. 

Website: https://www.zoko.io/

Key Features:

• Unified WhatsApp system for marketing, sales, and customer support operations.
• Built-in ecommerce functions like order management, catalog sharing, and UPI checkouts.
• Automated flows for abandoned carts, win-back campaigns, and lead follow-ups.
• Supports multiple team agents with advanced chat routing and tagging.
• Ideal for growing online stores wanting deep WhatsApp-based commerce features.

Pricing:

• Starter– ₹3,499 per month
• Plus– ₹5,499 per month
• Elite– ₹9,699 per month
• Max– ₹33,833 per month

5. Respond.io

Respond.io is an omnichannel platform of conversation-management, supporting WhatsApp, Instagram, Messenger, Tik Tok, etc. 

It provides integrated inbox, automation, AI-based chatbots, CRM ( Salesforce, HubSpot), and advanced enterprise and agency analytics. Respond.io assists the teams with large amounts of customer messages routed, tagged, and broadcast all through a single dashboard. 

Respond.io offers businesses with high-reliability business communication across many channels (and not only WhatsApp) providing business-like reliability and scale and centralising customer communication in a single platform. 

Website: https://respond.io/

Key Features:

• Omnichannel inbox covering WhatsApp, Instagram, Messenger, and other messaging apps.
• Advanced automation workflows with triggers, AI routing, and condition-based actions.
• Enterprise-level integrations with HubSpot, Salesforce, and custom APIs.
• Detailed analytics suite for team performance, conversation data, and campaign insights.
• Ideal for medium and large companies managing high conversation volumes.

Pricing:

• Starter– $79/month
• Growth– $159/month
• Advanced– $279/month
• Enterprise– Custom Pricing 

6. Twilio (WhatsApp API)

Twilio WhatsApp API will be suitable for developers and businesses requiring the fullness of customization and integration, making it a powerful WhatsApp marketing software solution.

It offers rich messaging APIs, SMS/voice/email and WhatsApp support as well as support to build custom workflows such as notifications, transactional messages, 2-factor authentication and confirming orders. It fits well in organisations that have technical tools that desire to have control over message logic, analytics and cross channel communication. 

Yet, it must be coded and does not have a ready-to-use user interface – it is more suited to custom, developer-intensive implementations and not to plug and play marketing.

Website: https://www.twilio.com/whatsapp

Key Features:

• Developer-friendly API for building custom WhatsApp messaging workflows.
• Supports notifications, OTPs, alerts, conversational bots, and verification systems.
• Extensive documentation for integrating WhatsApp into apps and CRMs.
• Scales easily for enterprise-grade communications across global traffic.
• Ideal for businesses needing full customization instead of no-code tools.

Pricing:

• Pay-as-you go pricing for the WhatsApp Business API

7. WebEngage

WebEngage is a customer engagement platform that supports WhatsApp channels as well as marketing automation, segmentation and multichannel communication. It is a tool designed to help businesses achieve retention, user lifecycle marketing, and cross-channel campaign automation. 

WebEngage can be used by large businesses to execute complicated engagement flows with their customer analytics, segmentation, and campaign orchestration tools. 

Although more appropriate to enterprises based on pricing and feature depth, it is an effective choice when WhatsApp must be integrated into more comprehensive marketing and CRM processes with large user bases.

Website: https://webengage.com/

Key Features:

• Multichannel engagement suite with WhatsApp, email, SMS, push, and in-app notifications.
• Powerful segmentation tools to target users based on behavior and lifecycle.
• WhatsApp automation for retention, reactivation, and transactional messaging.
• Real-time customer analytics and cohort reports for deeper insights.
• Ideal for enterprises seeking WhatsApp as part of a larger marketing ecosystem.

Pricing:

• Custom Pricing 

8. SleekFlow

SleekFlow is a multichannel AI-based automation and communication system, and one of the key platforms it offers is WhatsApp marketing software. It provides drag-and-drop flow builders, AI-based lead qualification and support, inbuilt commerce, and a single inbox with multiple WhatsApp numbers.

It has a visual flow editor which makes it easy to make automated journeys such as cart recovery, customer support and broadcast campaigns without the need of any coding. 

SleekFlow is a middle-ground between automation, sales, and support, ideal with mid-sized businesses or agencies, but can be overkill with very small sellers. 

Website: https://sleekflow.io/

Key Features:

• Unified messaging inbox for WhatsApp, Facebook, Instagram, and other platforms.
• Automation builder to create customer journeys, triggers, and smart reply flows.
• Social commerce features including catalog product sharing and chat-based checkout.
• AI agent assistance for handling FAQ responses and lead qualification.
• Ideal for mid-sized brands wanting automation plus sales conversion tools.

Pricing:

• Free
• Pro AI– $99/month
• Premium AI– $299/month
• Enterprise AI– Custom Pricing 

9. Whatsboost

Whatsboost is a minimalistic application dedicated to the rapid broadcast messaging and straightforward WhatsApp marketing activities – appropriate when small and mid-sized businesses require rapid and inexpensive outreach. 

It focuses on simplicity in promotions, notifications and simplistic interaction with customers without complicated arrangements. 

Although it is not particularly highly automated, it can be valuable to businesses that require simple, affordable WhatsApp campaigns and updates, as opposed to the complex CRM or multichannel processes.

Website: https://whatsboost.io/

Key Features:

• Simple broadcast messaging system designed for quick promotional campaigns.
• Easy-to-use dashboard with minimal setup required for beginners.
• Contact management tools for segmentation and targeted outreach.
• Supports automation for basic alerts, reminders, and customer updates.
• Ideal for small businesses seeking affordable WhatsApp marketing without complexity.

Pricing:

• Monthly Plan– ₹1,999.00
• Quarterly Plan– ₹3,999.00
• Yearly Plan– ₹13,299.00

10. BusinessOnBot

BusinessOnBot provides WhatsApp marketing software and automation appropriate for e-commerce and service companies – it allows automating conversation sales, customer service, and marketing processes.

It allows interactive chats, fast responses, sharing of catalog, and automated customer travels, which allows the businesses to handle orders, inquiries, and promotions directly over WhatsApp. 

It is particularly handy when a small to middle-sized ecommerce business demands affordable automation, without the technical load, though more sophisticated features can be purchased in higher plans.

Website: https://www.businessonbot.com/

Key Features:

• Conversational commerce automation for product discovery, FAQs, and sales flows.
• Pre-built templates for cart recovery, customer onboarding, and feedback collection.
• Multi-agent inbox with internal CRM features for tracking leads and orders.
• Integrates with Shopify, Shopify Plus, and WooCommerce.
• Ideal for D2C brands aiming to automate sales and engagement via WhatsApp.

Pricing:

• Base plan starts at ₹6,100/ month + $4.99 for Shopify plugin

11. QuickReply.ai

QuickReply.ai is a company that focuses on automation of WhatsApp with AI primed to serve ecommerce and D2C brands. 

It will be connected with such platforms as Shopify/WooCommerce to synchronise orders, send automatic cart recovery messages, and offer custom product suggestions through the chat. It assists companies in scaling sales dialogues automatically with natural language bots and campaign tools. 

It is best suited to on-line stores where there is a high volume of chats and order flow, but less flexible when it is not used in an ecommerce-oriented context. 

Website: https://quickreply.ai/

Key Features:

• AI-powered ecommerce automation for upselling, product recommendations, and reminders.
• Integrates deeply with Shopify and WooCommerce for order syncing.
• Smart WhatsApp bots for lead nurturing and customer support automation.
• Broadcast engine for personalized promotional messages at scale.
• Ideal for D2C brands needing AI-driven conversion optimization.

Pricing:

• Starter– ₹2,999/mo
• Standard– ₹7,499/mo
• Plus– ₹14,999/mo
• Enterprise– Custom Pricing 

12. Yalo

Turning WhatsApp into a conversational-commerce and customer engagement service, Yalo allows companies to handle catalogs, orders, customer service, and upselling through the chat. 

International brands rely on it to conduct conversational sales, update orders and support processes, making WhatsApp a complete commerce channel. 

Yalo has good conversational commerce solutions available to businesses that require a smooth, end-to-end sales and support experience in WhatsApp without sending customers to other platforms.

Website: https://www.yalo.com/

Key Features:

• Conversational commerce platform for managing orders, catalog browsing, and reorders.
• AI chatbots for customer service, sales onboarding, and automated flows.
• Advanced APIs for enterprise integration across CRM and ERP systems.
• Supports transactional messaging, payment links, and customer verification.
• Ideal for large enterprises focusing on WhatsApp-based commerce experiences.

Pricing:

• Contact Sales for Pricing 

13. Brevo

Brevo is not limited to email—it also provides WhatsApp marketing software, enabling companies to send newsletters, notices, promotional messages, and transactional alerts directly through WhatsApp.

In the case of existing customers using the Brevo marketing stack, the addition of WhatsApp offers multichannel coverage and easier management of campaigns. 

It is lucrative to companies that are integrating email and WhatsApp marketing, but the functionality of WhatsApp is not as extensive as in applications designed specifically to automate the messages. 

Website: https://www.brevo.com/

Key Features:

• WhatsApp campaign tool integrated with email, SMS, and CRM automation.
• Template-based messaging for promotions, alerts, and transactional updates.
• Easy contact segmentation for targeted WhatsApp broadcasts.
• Detailed analytics for open rates, engagement, and conversions.
• Ideal for businesses already using Brevo’s marketing suite wanting WhatsApp integration.

Pricing:

• Starter– ₹625 per month
• Standard– ₹1,345 per month
• Professional– ₹44,680 per month
• Enterprise– Custom Pricing 

14. ManyChat

ManyChat is a conversational-marketing platform that provides chatbots automation and workflow on WhatsApp, Facebook Messenger, Instagram, Tik Tok, and SMS among other platforms. 

It allows automation of responses and marketing processes, subscriber interaction, and allows businesses to handle outreach, nurture leads, and conduct marketing activities across several platforms. 

Its user-friendly design and multichannel access make it the best option for small to medium businesses that want to consolidate its marketing and messages without sophisticated development, yet WhatsApp API integration should be configured appropriately. 

Website: https://manychat.com/

Key Features:

• Multichannel chatbot builder for WhatsApp, Messenger, Instagram, and SMS.
• Automation templates for lead generation, sales nurturing, and customer support.
• Integrates with Shopify, Google Sheets, HubSpot, and Zapier.
• AI conversational flows for rapid responses and engagement.
• Ideal for creators and small brands needing automation across multiple social channels.

Pricing:

• Free– $0
• Pro– $15/mo
• Elite– Custom Pricing 

15. NovoChat

NovoChat is a WhatsApp-based marketing and support system created by small companies and middle-sized enterprises, which includes WhatsApp-based catalog sharing, automated customer interaction and broadcast messaging. 

It can be used to control simple chat automation, order notification and advertisement campaigns without incurring excessive setup expenses. 

NovoChat offers a simple, cost-effective WhatsApp solution to businesses that require it; in particular, where the technological skills of the organisation are limited, that is, simpler solutions are more affordable and less complex than the ones available in the market as enterprise-grade solutions.

Website: https://novochat.co/

Key Features:

• Multi-channel messaging platform with WhatsApp, Messenger, and Telegram support.
• Automated messaging for reminders, promotions, and customer engagement sequences.
• Import and segment contact lists for targeted broadcasting.
• Lightweight interface suitable for small teams and beginners.
• Ideal for small businesses wanting cost-effective WhatsApp marketing automation.

Pricing:

• Starter– USD 25 per month
• Pro– USD 99 per month
• Business– USD 249 per month 

Ending Thoughts 

Choosing the right WhatsApp marketing software can make a significant difference in how effectively your business connects with customers. These tools offer powerful features such as automated messaging, bulk campaigns, chatbots, analytics, and CRM integration, helping you streamline communication and boost engagement. 

With WhatsApp becoming a preferred channel for customer interaction, adopting the right software ensures faster responses, improved lead generation, and higher conversion rates. Whether you prioritize automation, personalization, or scaling your outreach, the best WhatsApp marketing tools provide everything needed to run impactful campaigns and build long-lasting customer relationships in a competitive digital landscape.

FAQs

Is WhatsApp Marketing Legal for Businesses?

Yes, it is legal as long as businesses use WhatsApp API–approved tools and send messages only to users who have given consent.

What Features should I Look for in WhatsApp Marketing Software?

Important features include automation, chatbots, broadcast messaging, CRM integration, contact segmentation, analytics, and multi-agent support.

Can I send Bulk Messages using WhatsApp Marketing Tools?

Yes, most tools allow bulk messaging, but it must follow WhatsApp’s guidelines to avoid account restrictions.

Do these Tools Require Technical Knowledge?

Most WhatsApp marketing tools are beginner-friendly and require little to no technical skills, especially cloud-based solutions.

What is the Benefit of WhatsApp Automation?

Automation saves time by sending quick replies, follow-ups, reminders, and promotional messages without manual effort.